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BenQ CinematicColor Deliver Colors as Every Director Envisioned in Movies

Introducing BenQ CinematicColor Technology


True colors evoke feelings of sorrow, joy, romance and thrills by preserving the original image. BenQ home cinema projectors embody our belief in “Convey the truest color and impart the deepest feelings to the viewer.” Our THX and ISF dual-certified engineering delivers 100% Rec. 709 color gamut for perfect color consistency. Our top projectors achieve the DCI-P3 wide color gamut, and only BenQ provides calibration reports, proving a Delta E performance of less than 3 to reproduce the authentic colors of every film, blockbuster to indie gem.

BenQ Ensures Color Accuracy for CinematicColors Projectors

Color perception can be subjective - some may see red while others see pink. The Rec. 709 color standard was created by the ITU (International Telecommunication Union) for TV, movie, and A/V industries to ensure all HD equipment including displays, DVD, and Blu-ray uses the same color gamut, resolution, frame rate, and video specifications.

Rec.709 Color Space

Rec. 709 uses specific red, green, and blue colors and illuminant D65 (6500k) for the white point to build a standardized color space and reproduce accurate color gamut and grayscale.

DCI-P3 Color Space

DCI-P3 is a common RGB color space for digital movie projection in the American film industry. Often referred to as "wide gamut," DCI-P3’s range is 26% larger than sRGB/Rec.709. DCI-P3 is expected be adopted in television systems and home cinema as a step towards implementation of the significantly wider Rec. 2020.

D65: The Standard Daylight Illuminant

Used by Rec. 709 as its white point, Illuminant D65 is a commonly used standard defined by the International Commission on Illumination (CIE) to represent average daylight with a correlating color temperature of approximately 6500K.

The Art and Craft of Home Cinema Projectors

What does light try to bring out? What is true color? What does BenQ really care about? BenQ pursues the truest, most authentic image, so the story comes across just as the director intended.

Chapter 1:The Essence of True Color

Chapter2: Working in Perfect Harmony

Chapter 3: An Expert Eye on Film Color

Only BenQ Provides a Factory Calibration Report

Using special instruments and software, each CinematicColor™ projector is tested and adjusted for precise D65 color temperature, gamma, black level, white level, neutral gray, RGBCMY color tracking, hue, saturation, brightness, and output from different interfaces based on ITU-R Rec. 709. Collecting all data for individual CinematicColor™ factory calibration reports, we are the industry’s only brand to adopt such high standards of color gamut and gamma calibration to exceed Rec. 709 standards. 

*Factory calibration reports included with CinePro and CinePrime series, except X12000, W8000, W3000

Software Optimization

Production Line Quality Control

Leading Light Source Technology with Waveform Analysis

Sensation comes from reality. CinematicColor™ technology enables reproduction of the purest colors, sparing no hardware details related to imaging. BenQ R&D utilizes new leading light source technology with strict waveform analysis to ensure that the color temperature of projected light accurately reproduces the ultimate color of the Rec. 709 color gamut.

Original Processing

Rec. 709 Mode Processing

High Brightness Mode Processing

Zero Light Overflow with BenQ Opto-Mechanical Structure

Light can form beautiful images, but can also damage color. For precise light control, BenQ R&D eliminates projected light overflow for an absolute “black” effect to achieve better ANSI contrast and deeply-layered 3D images. Ensuring all light from the source reaches the DMD chip and projection lens, our opto-mechanical structure uses special heat resistant matte paint and meticulously-polished lenses to fulfill Rec. 709 color gamut requirements.

The Myth of High Contrast

When watching projected movies, contrast perception is an effect produced by a series of single frames. ANSI Intra-Image Contrast more effectively evaluates the contrast of a series of images instead of common FOFO contrast ratio techniques. Because it is unlikely that a screen will change from full black to full white in normal viewing, a projector with high ANSI contrast delivers superior depth of field and 3D effects. 

BenQ DLP Projectors

Non-DLP Projectors

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