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About BenQ Corporate Brand and Values

Welcome to BenQ Corporation – a world-leading human technology and solutions provider driven by the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life” to elevate and enrich the aspects of life that matter most to people today – lifestyle, business, healthcare and education. Set apart by the unique philosophy of “Because it matters”, BenQ is committed to empower people today to live better, increase efficiency, feel healthier and enhance learning through people-driven, innovation-fueled products, services and solutions. The spirit, as our very existence to improve the experience of life in every aspect, underlies our product development, business model, partnerships and corporate culture. It is also what inspires our dedicated employees and directs us in global citizenry. Because it matters, BenQ will continue to utilize substantial resources and proven expertise in product design, visual display, mobile solutions and network convergence technologies with the hope to delight the world, offering a broad range of products, services and solutions: digital projectors, professional monitors, interactive large-format displays, imaging solutions, mobile computing devices, and LED lighting solutions.1

Executive Profiles

  • Chairman, BenQ Corporation
  • K.Y. Lee
    • Current Positions:
    1. Chairman, BenQ Corp.
    2. Chairman, BenQ Foundation
    3. Honorary Chairman,Qisda Corp.
    • Education:
    1. Master of Electrical Engineering, National Taiwan University, Taiwan
    2. Master of Business Administration, International IMD in Lausanne,
    3. Switzerland.


  • President & CEO, BenQ Corporation
  • Conway Lee

    • Current Positions:
    1. President & CEO, BenQ Corp.
    • Experience:
    1. General Manager of BenQ’s Digital Media Business Group 
    2. In charge of developing BenQ Europe
    3. Worked for the Acer Group from 1989 to 1998
    • Education:
    1. Master of Business Administration, the University of Southern Mississippi, USA.
  • President, BenQ America
  • Lars Yoder
    • Current Positions:
    1. President, BenQ America
    • Experience:
    1. ‧Vice President and General Manager of the Company’s DLP Front Projection Business, Texas Instruments
    • Education:
    1. B.S. in Optics from the Hajim School of Engineering 
    2. Master of Management Science, Simon Graduate School of Business, University of Rochester, New York, USA
  • President, BenQ Asia Pacific
  • Jeffrey Liang
    • Current Positions: 
    1. President, BenQ Asia Pacific
    • Experience:
    1. ‧Director for projection products at BenQ’s global headquarter. Achieving miraculous results by leading BenQ’s projectors to become the No.1 DLP projector brand in the world.
    • Education:
    1. Master of Business Administration, Boston University, USA 
    2. Bachelor of Science in Statistics, National Cheng Kung University, Taiwan
  • President, BenQ China
  • Michael Tseng
    • Current Positions:
    1. President, BenQ China
    • Experience:
    1. ‧General Manager of BenQ Entertainment Inc.
    2. ‧Product manager of the CD-ROM product line, BenQ Corp.
    3. ‧In 1997, Tseng was expatriated to Suzhou, China with the mission to introduce the BenQ brand to China.
    • Education:
    1. Graduate Institute of Industrial Management at University of Missouri, U.S.A.
  • President, BenQ Europe
  • Steve Chu
    •  Current Positions: 
    1. President, BenQ Europe B.V.
    • Experience:
    1. Vice President for BenQ Latin America Corp. Responsible for Latin America sales, marketing and new country business introduction.
    2. ‧Senior Business Manager, BenQ Corp. Responsible on the new product line development and business introduction from Electronic Reading Device to Digital still Camera.
    • Education:
    1. Bachelor of Science, Business Administration, University of Southern California
  • President, BenQ Latin America
  • Israel Bedolla
    • Current Positions:

        President, BenQ Latin America

    • Experience:
    1. ‧Since joining BenQ in 2001, Bedolla has held the following key positions in

    Latin America: Country Manager of Mexico, General Manager of Mexico, 

    General Manager of Brazil, VP of Customer Care & Marketing for Latin America. 

    1. ‧Business Unit Director, Mexicana de Electronica Industrial.
    • Education:

    BS in Electronic Engineering from Valle De Mexico University, 

    MBA from ITESM 

    Marketing degree from Anahuac University