The sustainability of an enterprise depends on robust foundations built upon economic, environmental and social governance. Continued practice is also essential to pave the way for sustainable growth in the future. BenQ is continuing to develop our corporate vision of “Bringing Enjoyment ‘N’ Quality to Life.” The diversification of our business portfolio has seen BenQ expand beyond 3C products into the four fields of L.I.F.E. in the hope of providing consumers products and solutions to Live better, Increase efficiency, Feel healthier, and Enhance learning. We also expect to fulfill corporate duties when pursuing profits and growths, bringing a positive influence to the society and people.
On the economic environment level, many countries placed their cities under lockdown during the course of 2020 to try and contain the COVID-19 pandemic. The shift to working from home and online learning due to school closures triggered an online buying spree for computers and monitors. Despite the growth of the LCD market in 2020, the pandemic also pushed back or delayed demand for projectors in commercial, education and exhibition/display applications. BenQ nevertheless maintained our development strategy of concentrating professional, high-end and high value-added products to meet the demand from home and professional customers. An example of this was LCD monitors where BenQ continued to concentrate on the development and sale of professional displays, e-sports displays, and large high-end displays. We pioneered the introduction of the latest EyeCare technology together with TÜV Rheinland’s eye comfort certification to further consolidate the leadership of EyeCare displays in the global market. For LCD monitors, BenQ is aiming for sustained and steady growth through innovative applications, functional differentiation and special applications; BenQ projectors in particular have been the best-selling DLPs in the world for 12 straight years. Our team have continued to dig into customer requirements and built up a strong following in the home market with our proprietary world-leading CinematicColor™ color management technology. At the same time, active investment in the market for commercial and high-end engineering applications means we are extending our lead in terms of global market share.
Key gains were made in product design in 2020. The integration of different types of conferencing equipment to create a unified user experience and generate more co-creation activities by the BenQ Uni UI application software was recognized with the “iF Design” international design award; the Gaming Monitor ZOWIE XL series for PC gaming, designed to provide gamers with a smooth, responsive and crystal-clear gaming experience, won the “G-Mark” and “Golden Pin” awards; and the mobile projector GS2, the i965L/i960L/V6000/V6050/V6000i/V6050i series of home projectors, the GK100 projector, and the Smart TriColor Laser TV i985/i980L series all collected a host of design awards that reflected how BenQ observed then responded to the needs of projector users. The 4K professional photographic post-production display, and the MindDuo 2 Plus smart posture reminding desk lamp won the “Taiwan Excellence” award as well. The unique design approach of BenQ has not only captured the attention of the international design community on multiple sessions, but its products take the environment and energy-efficiency into account as well and have received Energy Star certification.
In terms of environmental management, BenQ products continued to embrace the “Total Product Life Cycle” mindset. The environmental impact of future product use and transportation is taken into account during the design and development phase through energy-saving design, packaging reduction and ease of recycling. Refinements at every stage help create green products that are environmentally friendly and have less environmental impact. The BenQ WiT smart desk lamp for example chose eco-friendly green materials over the cheap plastics found in most desk lamps. Even if plastic had to be used, environmentally damaging spray painting was not used. Instead, purity in design was used to protect the planet and respond to stakeholder expectations. BenQ undergoes third-party verification on a regular basis as well. Environmental management is enforced and employee participation encouraged.
In the social aspect, we believe talent is the most important asset of the company and the key to business growth. Hence, BenQ strives to create a safe and relax working environment. We also actively invest in various educational trainings to cultivate employee creativity and competitiveness, accumulating power for the company to grow. In 2019, BenQ received “Best Company to Work for in Asia” from HR Asia with evaluation methods such as corporate investigation report, anonymous employee survey and on-site environmental visits. BenQ performed much better than its peers in anonymous employee survey, showing employees highly recognize its efforts in cultivating talents and creating a fair working environment.
In the social aspect, we believe that people are a company’s most important asset and are also crucial to business growth. For this reason, BenQ strives to create a safe and relaxing working environment. We also actively invest in diverse education and training options. The cultivation of innovation and competitiveness among employees provide the driving force for the company’s sustained growth. In 2020, BenQ was again named “HR Asia Best Companies to Work For in Asia” and also presented with the “WeCare” employee care award, making us one of the eight companies to receive the award. The accolades all show that BenQ employees appreciate the efforts made by the company in talent cultivation and the creation of a positive working environment.
Since 2016, BenQ has received the “Taiwan iSports” mark for sporting enterprises from the Sports Administration of Ministry of Education every year. We have made continued innovations in sporting equipment, facilities and activities to provide employees with a 5-star workplace where they “Work Smart, Play Hard.” Actual measures included the innovation sofa zone, 5-star hotel quality lunches, toasters, espresso machines and soda machines for healthy, delicious food and a great environment. To promote work–life balance, we organized fun and healthy activities such as family days, happy hours, sporting activities, positivity classes, and arts and cultural activities. Every effort was made to create a happy enterprise that looks after employees’ physical, mental and spiritual well-being. The COVID-19 pandemic in 2020 meant that existing arrangements were enhanced through innovative methods and digital technology. Activities where face-to-face contact was impractical were redesigned into online versions using digital tools. Examples of these included epidemic prevention pack – giveaways of practical epidemic prevention trinkets, online kite painting competition, cinema at home – movie appreciation event, online KTV, online sports carnival, online positivity seminar, online health seminars and more. Employee benefits actually increased. Employees found the unprecedented design of activities to be novel and fun. The use of digital technology meant an expansion in employee participation to all affiliated enterprises. The greater participation in turn fostered more networking among employees.
To ensure the sustainability of the company and connect with international trends, BenQ actively responded to a number of UN Sustainable Development Goals (SDGs ) as well. Technology was used to promote the development of quality education. In Taiwan, 300,000 teachers and students benefit from our interactive design each day during instruction on campus. Features such as double windows, germ-resistant screen, and Eye-Care solution deliver a quality teaching and learning experience for teachers and students. Particular emphasis was also placed on good health and well-being, gender equality. In terms of sustainable operations, clean water resources and affordable clean energy have all been actively implemented into BenQ’s routine business operations.
BenQ is a brand based on human beings. We believe that design and technology should meet the true requirements of human beings to perform the best functions. If we can extend from human beings to the society, we can better deliver a fair value of the enterprise and bring positive influence over the society. Because if it matters to you, it matters to us; as such, we hope that BenQ philosophy can be further expanded to every corner of Taiwan, realizing the truth, goodness and beauty of technology life.
President & CEO of BenQ Corporation
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BenQ supports the global prohibition against the conflict minerals1 and corporates with suppliers to conduct investigation to avoid procurement of conflict minerals 2 and minerals that directly or indirectly finance for the benefits of illegal armed groups from conflict-affected regions such as DRC and adjoining countries3.
1. Research findings from international NGOs (Non-Government Organization) such as SOMO and Enough indicate that the Democratic Republic of the Congo, scene of the deadliest conflict since World War II, remains the most dangerous place in the world to be a woman or a girl—in significant part because of the international demand for electronic products that requires minerals found in the eastern Congo. Companies that produce electronics containing conflict minerals from eastern Congo have a responsibility to ensure that their business dealings are not inadvertently helping to fuel atrocities.
2. Conflict minerals: Tantalum, Tin, Tungsten, Gold and Cobalt.
3. DRC and adjoining countries: Angola, Burundi, Central African Republic, Republic of Congo, Rwanda, South Sudan ,Tanzania, Uganda and Zambia.