Remote Work & Learning
Interactive Display | Signage
To mark BenQ’s 21st birthday, we’d like to share and highlight stories from around the world that exemplify the spirit of our team members. BenQ teams work on the basis of understanding customer needs and treating all contacts with compassion. Maintaining personal relations and helping out whenever possible are natural to BenQ teams, as we are all people, wherever we are, and we should help each other when we can. By sharing these stories, we hope to increase awareness of the importance of understanding customers and spotting opportunities for positive action. While we celebrate a happy BenQ birthday, let us maintain our mission of bringing quality and enjoyment wherever we are, as we lend a helping hand to people in need.
One day, Ms. Chen joined the BenQ live chat and shared several pictures of TVs, asking where she could purchase one of them as quickly as possible. Ms. Chen’s messages felt very stressed, and our chat support agent noticed her urgency. After engaging in conversation, it turned out that Ms. Chen was choosing a TV for her elderly mother who lived far away in the family’s hometown. The mother’s TV suddenly failed, and Ms. Chen’s mother was sorely missing her favorite shows and generally feeling upset with no television to entertain and inform her.
Ms. Chen didn’t live with her mother during the week, hence she planned to go to a physical store near her hometown to purchase a TV on the weekend. But even after the new TV arrived at her mother’s home, Ms. Chen was sure her mother wouldn’t know how to use it or even go through the basic setup. Also, there was the issue of taking away the old TV for recycling. It seemed that problems were popping up one after the other. After understanding her concerns, the chat agent recommended Ms. Chen place the order directly from the BenQ brand store, as it’s fast and easy to place orders and purchases including VIP installation service to deliver and set up the TV. Ms. Chen wouldn’t have to worry about her mother struggling to use the TV or having to set up the TV herself, even if Ms. Chen couldn’t be present when the new television arrived. Ms. Chen felt great relief after learning of this heartwarming service, and all these troubles quickly went away. The best part is that the TV and service are all directly from BenQ and not a third-party retailer. That gave Ms. Chen great peace of mind as she was reassured her purchase from the BenQ brand store would ensure her mother will be back enjoying a quality TV quickly and without any inconvenience.
On the weekend when the TV installation was completed, Ms. Chen went home to visit her mother. She then happily shared with us that her elderly mother was enjoying her new television with no problems. Ms. Chen also praised the BenQ TV as comfortable for the eyes. As she sometimes watched TV with her mom for entire weekend afternoons, the two noticed that the BenQ TV provided much more comfort and increased eye protection compared to the previous television set. Both were very impressed!
As an only daughter, Ms. Chen strives to always help her mother and support her whenever needed. Although she is busy with work and doesn’t live with her mother, by choosing a BenQ TV and buying directly from our store, she provided her mom with a top-quality product and peace of mind service. That is doing the right thing to help a mother in need.
About six months later, Ms. Chen's TV in her own home also broke, and she found herself needing to buy yet another TV. Ms. Chen immediately thought of BenQ and quickly contacted us via the brand website. After learning more about the available TV models from BenQ, Ms. Chen chose the highest-end TV model on offer, again purchasing a BenQ product with great confidence. We have thus earned her trust and continued support.
BenQ has worked hard to help develop Taiwan's TV market for many years and has heard the voices of many consumers through these years of hard work. BenQ strives for perfection in products and brings innovation to various services. Based on years of market observation, BenQ Taiwan found that consumers of TV products need not only high-quality products but also prioritize complete TV installation and setup support, in addition to other related services. BenQ provides a VIP personal home installation service, which offers consumers a high degree of convenience and builds a bridge for customers to get in touch with us directly on a personal level. This establishes trust among BenQ and consumers in a professional yet warm and friendly manner. The combination of professionalism and friendship signifies the BenQ approach to helping people while working to develop our products and services.