Because it matters.

BenQのモットーは「Because it matters.」私たちの生活にとって本当に大切なコト、真に価値のあるモノとは何なのか?それを考えるところからBenQのモノづくりはスタートします。1984年の設立以来、BenQは「Bringing Enjoyment and Quality to Life」をコーポレートビジョンとして掲げ、生活に楽しさとクオリティをお届けすべく、最新のテクノロジーとライフスタイルを結びつけるユニークな製品を生み出してまいりました。現在ではライフスタイル、ビジネス、ヘルスケア、教育という4つの事業領域にフォーカスし、お客さまの生活にとって大切なコト(さまざまな出来事や場面)をさらに輝かせる価値のあるモノ(製品やサービス)のご提供を続けています。

  • Chairman, BenQ Corporation
  • K.Y. Lee
    • Current Positions:
    1. Chairman, BenQ Corp.
    2. Chairman, BenQ Foundation
    3. Honorary Chairman,Qisda Corp.
    • Education:
    1. Master of Electrical Engineering, National Taiwan University, Taiwan
    2. Master of Business Administration, International IMD in Lausanne,
    3. Switzerland.


  • President & CEO, BenQ Corporation
  • Conway Lee

    • Current Positions:
    1. President & CEO, BenQ Corp.
    • Experience:
    1. General Manager of BenQ’s Digital Media Business Group 
    2. In charge of developing BenQ Europe
    3. Worked for the Acer Group from 1989 to 1998
    • Education:
    1. Master of Business Administration, the University of Southern Mississippi, USA.
  • Vice President, Product & Marketing Strategy Center
  • Peter YF Huang
    • Current Positions:
    1. Vice President, Product & Marketing Strategy Center
    • Experience:
    1. General Manager of BenQ Display Products Business Group 
    2. Responsible for the development and management of BenQ’s laser printer, scanner and digital camera lines
    3. Promoted in 2008 to lead the projector business through five consecutive years of strong growth, and more importantly turning BenQ into the No.1 DLP projector brand in the world.
    • Education:
    1. Master of Management Science, National Chiao Tung University, Taiwan.
    2. Bachelor of Control Engineering, National Chiao Tung University, Taiwan.
  • President, BenQ America
  • Lars Yoder
    • Current Positions:
    1. President,BenQ America
    • Experience:
    1. ‧Vice President and General Manager of the Company’s DLP Front Projection Business, Texas Instruments
    • Education:
    1. B.S. in Optics from the Hajim School of Engineering 
    2. Master of Management Science, Simon Graduate School of Business, University of Rochester, New York, USA
  • President, BenQ Asia Pacific
  • Jeffrey Liang
    • Current Positions: 
    1. President, BenQ Asia Pacific
    • Experience:
    1. ‧Director for projection products at BenQ’s global headquarter. Achieving miraculous results by leading BenQ’s projectors to become the No.1 DLP projector brand in the world.
    • Education:
    1. Master of Business Administration, Boston University, USA
    2. Bachelor of Science in Statistics, National Cheng Kung University, Taiwan
  • President, BenQ China
  • Michael Tseng
    • Current Positions:
    1. President, BenQ China
    • Experience:
    1. ‧General Manager of BenQ Entertainment Inc.
    2. ‧Product manager of the CD-ROM product line, BenQ Corp.
    3. ‧In 1997, Tseng was expatriated to Suzhou, China with the mission to introduce the BenQ brand to China.
    • Education:
    1. Graduate Institute of Industrial Management at University of Missouri, U.S.A.
  • President, BenQ Europe
  • Steve Chu

    •  Current Positions: 
    1. President, BenQ Europe B.V.
    • Experience:
    1. Vice President for BenQ Latin America Corp. Responsible for Latin America sales, marketing and new country business introduction.
    2. .Senior Business Manager, BenQ Corp. Responsible on the new product line development and business introduction from Electronic Reading Device to Digital still Camera.
    • Education:
    1. Bachelor of Science, Business Administration, University of Southern California
  • President, BenQ Latin America
  • Israel Bedolla
    • Current Positions:

    President,BenQ Latin America

    • Experience:
    1. ‧Since joining BenQ in 2001, Bedolla has held the following key positions in

    Latin America:  Country Manager of Mexico, General Manager of Mexico, 

    General Manager of Brazil, VP of Customer Care & Marketing for Latin America. 

    1. ‧Business Unit Director, Mexicana de Electronica Industrial.
    • Education:

    BS in Electronic Engineering from Valle De Mexico University, 

    MBA from ITESM 

    Marketing degree from Anahuac University