Brightness is measured in lumens, and choosing the right level depends on your viewing environment. However, it is not carved in stone as screen reflectivity also affects the overall light output.
Always check for ANSI lumens (standardized measurement) rather than "LED / Lamp lumens" for more accurate brightness ratings. There are so many of these fake lumens on the market. This is usually done by sub entry level manufacturers to boost the lumens numbers. On the other hand, however, there are also luxury brands that use lamp lumens to make their specifications to look impressive.
- 1500–2000 ANSI lumens: Suitable for dark, dedicated home theatre rooms.
- 2500 ANSI lumens: Necessary for rooms with ambient light, like living rooms or outdoor setups.
Also, the larger the screen, the more light output you need to light up the screen.