BenQ ambassador Liu Bingke

Liu, Bin-ke

Font Desiger / China

A well-known font designer in China
Founder of Zitisheji (字體幫)

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When designing fonts, we pay meticulous attention to the details of each stroke. The BenQ DesignVue monitors provide exceptionally clear feedback when magnifying these strokes, ensuring no detail is overlooked.
We also frequently create design proposals for clients, where color plays a crucial role. The color display capabilities of the BenQ DesignVue monitors are outstanding, and I have full confidence in them. They are like my right-hand partners, indispensable and trusted in my design process.

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What was the original intention behind engaging in design? Do you have any stories you'd like to share?

Design is a job that can create beauty and surprise. When I see people love and appreciate my work, it feels really great. The story I want to share the most is that since 2015, I have been leading font design enthusiasts in the " one font design per day " campaign. Now, after 8 years of continuous creation, " one font design per day " over 3000 entries. On our platform, numerous font design masters have emerged, along with a wealth of excellent font designs.

Since engaging in design up to now, how has it changed your life?

As a designer, I pay close attention to designs around me. Whether it's while shopping or walking down the street, typography on product packaging or storefronts often catches my eye. I analyze what makes these designs good, where they fall short, and how they could be optimized and improved. This tendency might be considered as a unique hobby or even a bit of a compulsion among designers.

Beyond this, design has many other impacts on my life. For instance, my children know I'm a designer, and I've shown them the fonts I've created and shared my work with them. Sometimes, while they're watching TV or snacking, they'll spot one of my font designs and excitedly point it out to me. As a designer, it's incredibly interesting and rewarding to see them feeling proud of my work.

How would you define a design as "good design"?

A good design is both visually appealing and functional. Additionally, I appreciate creative designs that introduce fresh and innovative elements that haven't been expressed before. As a designer, it's our fundamental task to bring creativity into our work, so a creative design should also be considered as a good design.

Do you remember your first piece of work? Is there any interesting story you'd like to share?

In college, when I started studying design, I don't remember my very first piece of work, but I vividly recall the first artwork that earned me money. It was a logo design that I submitted for a competition. I won the contest and earned 40 yuan from that project, and I used it to treat my roommates to a meal. It was the first time I earned money with my own design skills.

For anyone interested or curious about pursuing design, what experiences or advice can you share?

After more than a decade in the design career, I believe as a designer, one must have patience and persistence. Because geniuses are rare, if you're committed to designing and practicing it daily, you'll eventually surpass the majority.

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