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Zhang, Xiao-Wei

Visual Effects Designer / China

  • Design Director & Partner at BLACKBOW
  • Visual Effects Director for the Beijing Winter Olympics Opening Ceremony;
  • Designer of the Olympic Main Torch -"Snowflake" Installation
  • Judge for international awards including D&AD (UK), Graphis (USA), ADC New York, etc.

As a designer, BenQ’s professional design monitor has significantly enhanced my work.
Its accurate color reproduction and wide color gamut ensure consistency across different devices, which is especially crucial for color-sensitive projects like brand visual design, print materials, and digital media content.
The high resolution and refined display allow me to see every design detail clearly. This not only improves work efficiency but also reduces errors caused by overlooked details.
BenQ’s professional design monitor not only enhances design quality and efficiency but also improves the overall work experience, allowing me to focus more on creativity and design itself.

What advice would you share with designers who are interested in pursuing a career in design?

Designers should be dedicated but not overly attached. Why? Dedication means maintaining a consistent attitude of respect and continuous learning in the profession. However, being overly attached can hinder creativity. Staying open to new ideas and exploring different industries and fields helps designers maintain fresh perspectives, which are crucial for creativity and innovation.

Do you remember your first design project? Are there any interesting stories you’d like to share?

Strictly speaking, I don’t remember my very first design project. When it comes to design, I am someone who constantly seeks novelty. My past works only represent my thoughts and expressions at a particular moment in time.

How would you define a “good design”?

That’s a great question! Designers often get caught up in form and forget about the fundamentals. A good design should clearly and simply convey its purpose, with problem-solving at its core. It’s about the art of expression, not just artistic expression. It is pure and intentional, creating an immediate sense of familiarity. Like a background melody, it resonates effortlessly and leaves a lasting impression. A good design transcends time, remaining fresh and relevant. It sparks thought, ignites new ideas, and continuously inspires everyday life.

What originally drew you to design? Do you have any stories to share?

I’ve always thought design was a cool thing to do. My journey in design feels like One Thousand and One Nights, which is full of countless stories and unexpected surprises. I cherish each new experience, treat every project with sincerity, and simply wait for the magic to unfold.

How has working in design changed your life?

When I graduated in 2008 and moved to Beijing, I saw Olympic-related designs everywhere. At the time, I wondered when I’d have the chance to work on something that exciting. Fourteen years later, I was fortunate enough to contribute to the design of the Beijing Winter Olympics opening ceremony. The uncertainty that design brings is something I truly enjoy. Although it can sometimes be nerve-wracking, knowing everything in advance would take the fun out of life.

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