My original dream was to use design to improve everyday life and challenge misconceptions about design. I wanted to prove that there is a path beyond traditional academics that can create real social value. Design allows for boundless creativity, keeping one’s imagination and childlike curiosity alive, and, most importantly, it makes life more beautiful.

I accidentally started a design company, and now, I will be working with design for the rest of my life!

In my view, a good design exists in two dimensions. For design students, a good design should have no fundamental errors and demonstrate mastery of composition principles including plane composition, three-dimensional composition, and color composition.

As for businesses, a good design must align with the company’s marketing objectives, convey the brand’s product philosophy accurately, fulfill the campaign’s requirements, and meet the performance benchmarks for advertising effectiveness.

One of the most impactful and well-executed projects I worked on was an offline marketing poster for a VR gaming experience. This project combined real-life photography with hand-drawn digital elements, serving as an early commercial test of compositing techniques. It also involved cross-department collaboration and complex production workflows, which reinforced my dedication to advancing compositing techniques. Ultimately, this project inspired many fellow designers to explore new creative possibilities.

A passion for design often starts with something that moves you. A beautifully designed space that creates a sense of comfort, a visually stunning and thought-provoking movie, a clever and entertaining advertisement, or a seamless and enjoyable shopping experience.

Behind each of these moments, design plays a crucial role. By paying closer attention to details, such as color schemes, marketing copy, and advertising slogans, you begin to cultivate a deeper appreciation for design. Once you plant the seed of curiosity, you will discover an entirely new world—one that is imaginative, dynamic, and full of endless creative possibilities.