BenQ Ambassador Fu, Jiong, specializing in automobile design

Fu, Jiong

Automobile Design / China

Associate Professor at the School of Design, Shanghai Jiao Tong University
Director of the Design Trend Research Institute, Shanghai Jiao Tong University
Chairman of the CMF Expert Committee, China Auto Modification Supplies Association

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In team collaboration, display consistency is crucial for effective design communication. BenQ’s professional design monitors provide reliable technical support to ensure accurate color representation.

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You have been deeply researching color, consumer psychology, and trend forecasting. What is the main significance of product color?

Product color is the most cost-effective way to change a product’s image, carrying strong trend influence and emotional value. It can clearly convey brand and product strategies while also extending the product's lifecycle.

Do you think there is a clear development pattern in industrial design color trends? What are the future trends?

The key factor influencing color trends is economic conditions. When the economy is strong, colors tend to be optimistic and vibrant, with high-tech colors gaining attention and a globalized value orientation. When the economy slows down, colors shift towards healing and simple pleasures.

In practical industrial design, how can color be effectively utilized while staying true to design concepts?

Color is an integral part of quality, and consistency is a fundamental requirement. Whether in physical products or digital design processes, maintaining visual quality requires controlling color consistency. A professional monitor’s color accuracy is an essential part of quality control.

How has BenQ’s professional design monitor supported your daily creative work?

In team collaboration, display consistency is crucial for effective design communication. BenQ’s professional design monitors provide reliable technical support to ensure accurate color representation.

As the digitalization process accelerates, CMF labs have also entered the digital stage. What are the advantages and challenges this brings to industrial color design?

From smartphones to automobiles, the integration of components is an unstoppable trend, leading to greater product homogenization. CMF (Color, Material, Finish) has become a key differentiator, but CMF design and evaluation are highly subjective. The CMF lab provides scientific validation throughout the design process and offers objective criteria for design assessment.

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Fu, Jiong

In team collaboration, display consistency is crucial for effective design communication. BenQ’s professional design monitors provide reliable technical support to ensure accurate color representation.

You have been deeply researching color, consumer psychology, and trend forecasting. What is the main significance of product color?

Do you think there is a clear development pattern in industrial design color trends? What are the future trends?

In practical industrial design, how can color be effectively utilized while staying true to design concepts?

How has BenQ’s professional design monitor supported your daily creative work?

As the digitalization process accelerates, CMF labs have also entered the digital stage. What are the advantages and challenges this brings to industrial color design?