We use cookies and similar technologies to process personal information for the operation of our website, statistical analysis, and providing targeted advertising. We share information about your use of the site with our advertising partners who may further share it with additional parties. You may opt out of performance cookies here, and learn more about how we use cookies here” 

Screen Mirroring is a Great Marketing Collaboration Tool

  • BenQ
  • 2020-06-18

 

Marketing teams are consistently juggling between maintaining budgets, reviewing new products, creating and reviewing video content – and constantly evaluating tools that will give them an edge over their competition..

In today’s collaborative BYOD environments, trying to share your screen with even a small team by passing a VGA or HDMI cable is an awkward and time-consuming hassle. Today, the best marketing teams are leveraging wireless screen mirroring systems to get rid of those bulky cables and share their insights with their team from anywhere in the room.

What makes a good screen mirroring for marketing teams?

There are lots of solutions for wireless presentation in the market, but the first thing to realize is that consumer systems such as Chromecast were not designed for collaboration – but for streaming content at home. According to the Commercial Integrator 2019 Collaboration Deep Dive , there are three things that experts look for in a screen mirorring system for a huddle space or meeting room.

The 3 key things to consider when choosing a solutions for wireless presentation are:

  • Is it easy to use?
  • Is it easy to set up?
  • What devices does it support?

In this article we will look at these three topics and guidelines on how to keep your wireless content secure. Because marketing teams typically have access to new product information well before the public, and you want to make sure that all the launch activity doesn’t end up in the wrong hands.

Recommended Product

Wireless Presentation System BenQ InstaShow

  • Installation-free
  • Compatible with multiple devices
  • Enterprise-level encryption with AES-128 bit

Which wireless streaming systems are the easiest to use in a meeting?

The best wireless screen mirroring systems can work without any training. While some systems can use proprietary applications to stream your presentation over WiFi, the most popular way is to use a simple HDMI transmitter button that attaches to your device. You just press the button, and your content shows up on the screen. For mobile devices, you can either use a button or stream via mobile app from your phone or tablet. To switch presenters, tap the button you want on the screen, or use a split-screen mode to have up to four different presenters on display at once.

How flexible is the system to handle different types of devices?

Nearly any wireless streaming system can mirror the screen of popular laptops such as Windows or MacBooks. But what about sharing copy-protected content from your Chromebook, showing off your digital signage from a Scala or BrightSign player, or showcasing your latest advertising raw video straight from the digital camera?

The other key component is video playback. Some wireless streaming systems delay the stream, or can only play a video at 30 fps or less. Look for a wireless presentation system that can run smooth video up to 60 frames per second that can be connected to nearly any BYOD source for your marketing team collaboration space.

How simple is the setup?

Let’s face it – connecting a cable to a device is a lot simpler than logging into a network, downloading an app, and then trying to get it to display on a screen properly – especially on a “locked down” computer. The solution is to look for a system that is simple to install and use, that doesn’t require any special network login or software application running on your device Today, there are wireless presentation systems that are as easy as plugging into your MacBook Pro’s Thunderbolt 3 port, and tapping a button to present in seconds.

What about security?

One huge drawback of lower-cost wireless screen mirroring systems is that they broadcast content in the open. Imagine giving a presentation on your company’s latest new widget – only to find that a hacker was able to record your slides from the network or the office next door and leaked them to the trade magazine. Look for a system that will ensure that all your sensitive data is encrypted before it is sent to the display – and cannot be seen over the network.

Best wireless screen mirroring collaboration tool for marketing teams

According to Futuresource, there are over 30 different wireless presentation systems available today – making the choices complicated and confusing. Here is an overview of some of the most popular wireless screen mirroring systems that are commonly used in corporate meeting rooms.

  BenQ InstaShow WDC-10 BenQ InstaShow S Airtame2 Barco ClickShare CS-200
 

How Easy to Use?

BenQ InstaShow WDC-10
Plug in button
Tap & Present
BenQ InstaShow S
Plug in button
Tap & Present
Airtame2
Log in network
Download software
Open software
Select Screen
Start Presenting
Barco ClickShare CS-200
Plug in button
Download software
Open Software
Start presenting
 

Video Playback Frame Rate

BenQ InstaShow WDC-10
Smooth video
Up to 60fps
BenQ InstaShow S

Smooth video
Up to 60fps

Airtame2
One second delay
Up to 30fps with special network configuration
Barco ClickShare CS-200
Up to 60 fps
 

Number of Presenters on One Display

BenQ InstaShow WDC-10
One presenter
BenQ InstaShow S

Four different presenters

Airtame2

One presenter

Barco ClickShare CS-200

Two different presenters

 

# of transmitters included

BenQ InstaShow WDC-10
Two buttons
Supports up to 16 HDMI or USB-C buttons
BenQ InstaShow S
Two buttons
Supports up to 32 HDMI or USB-C buttons
Airtame2
Proprietary app
Barco ClickShare CS-200
 
Two buttons
Supports up to 16 USB or USB-C buttons
 

What BYOD devices are supported?

BenQ InstaShow WDC-10
Windows
Mac
Chromebooks
Mobile devices (via HDMI button)
Blue-ray & other media players
Digital Signage
Digital Cameras
BenQ InstaShow S
Windows
Mac
Chromebooks
Mobile devices
Blue-ray & other media players
Digital Signage
Digital Cameras
Airtame2
Windows
Mac
Chromebooks (limited)
Mobile devices
Barco ClickShare CS-200
Windows
Mac
Chromebooks
Mobile devices
 

Software Free Design?

BenQ InstaShow WDC-10

Yes

BenQ InstaShow S

Yes

Airtame2

Uses Proprietary App

Barco ClickShare CS-200

Uses Proprietary App

 

Security

BenQ InstaShow WDC-10

128-bit encryption

BenQ InstaShow S

128-bit encryption

Airtame2

No security

Barco ClickShare CS-200

128-bit encryption

 

MSRP

BenQ InstaShow WDC-10

$999

BenQ InstaShow S

$1,499

Airtame2

$399

Barco ClickShare CS-200

$1,750

BenQ InstaShow is a solid choice for modern marketing teams

The BenQ InstaShow series makes it easy for marketing teams to effectively collaborate by enabling them to instantly present from nearly any BYOD device simply by plugging in a button. No software, no network. Legendary Silicon Valley marketer Vanessa Torres tried out an InstaShow and shared that “switching between laptops was effortless, and the transition between speakers/collaborators was much more graceful than trading around a display cord and hoping it works.”