Tennis Social Expands Access to the Sport with BenQ 4K Projection

Tennis has long been recognized as one of the healthiest and most social sports in the world. But access isn’t always easy. Limited court availability, weather constraints, and skill differences can make it hard for beginners to start and for experienced players to train consistently. 

Tennis Social was founded to remove those barriers.

The company is building a new category of immersive tennis simulators designed to make the sport more accessible, engaging, and scalable across cities, fitness centers, and entertainment venues. At the core of that experience is the BenQ LK935 4K UHD laser projector, delivering the visual performance required for high-quality sports simulation.

Rather than simply recreating a traditional match indoors, Tennis Social blends interactive gameplay, cardio-driven workouts, and skill development into a dynamic and social platform. The result is a simulator experience that serves beginners discovering the sport, fitness-focused users seeking a new training format, and competitive players refining technique.

By reducing space requirements and enabling year-round play, Tennis Social opens up new opportunities in dense urban markets, residential developments, hospitality venues, fitness facilities, and more.

Creating that level of immersion requires more than just brightness. A true sports simulation environment depends on 4K resolution, accurate color reproduction, low latency, and reliable performance.

“We’re trying to lower the barrier to entry for tennis and make it more social, more accessible, and more fun. The projection experience is what brings that vision to life.” –  Tyler Kelly, Co-Founder, Tennis Social

BenQ has long been a trusted name in golf simulators, a category that helped define immersive sports projection. As golf simulation reshaped how players engage with the sport, BenQ projectors became a reliable visual foundation for many leading systems. 

That expertise extends beyond golf. BenQ technology is also used in basketball and baseball simulators, where fast motion, precision tracking, and realistic graphics demand clarity and stability.

Equally important was BenQ’s credibility in gaming. High-performance gaming requires sharp detail, accurate color, and minimal lag, the same qualities essential in a modern sports simulator environment. 

“BenQ’s background in gaming really stood out to us. If you can win over gamers – who care deeply about performance and image quality – that’s a strong signal. We knew it would translate into our simulator experience.” –  Tyler Kelly, Co-Founder, Tennis Social

The BenQ LK935 4K UHD 5,500-lumen laser projector delivers the resolution and brightness required for large-format simulator screens while maintaining lifelike color performance when recreating environments like grass courts. As a 4K projector, it supports crisp, large-scale imagery without sacrificing clarity at close viewing distances.

Reliability is equally critical. Simulator installations operate in commercial environments and must perform consistently day after day. BenQ's technology provides the durability and ease of integration needed for multi-location expansion.

“The BenQ projector has been the foundation of our immersive experience. Everything we’ve built –  the environments, the gameplay, the realism – is projected through it. It’s really the cornerstone of our simulator platform.” –  Tyler Kelly, Co-Founder, Tennis Social

After piloting its concept in Dallas, Tennis Social expanded beyond Texas to a permanent installation at Barnes Tennis Center in San Diego, with additional locations planned in New York and the UK. As the company grows, projection quality must remain consistent across sites. The LK935 provides a repeatable foundation that allows Tennis Social to standardize installations while preserving immersive quality.

Key Takeaways

• Lowers barriers to tennis through immersive, year-round simulation

• Enables scalable installations across urban and commercial environments

• Delivers 4K realism with gaming-grade performance

• Builds on BenQ’s proven leadership in sports simulation technology

• Supports long-term, multi-location growth

By pairing immersive 4K projection with real-world play, Tennis Social is redefining how tennis is accessed and experienced. Backed by BenQ’s proven expertise in gaming and sports simulation, the company is scaling a new model for the sport’s future.