Singapore, August 16, 2018 BenQ, the No.1 DLP Projector brand, bucked market trends in early 2018 with an unprecedented growth of its 4K projector sales in Singapore. In the first half of 2018, BenQ 4K projectors achieved a market share of 47.9 percent in Singapore*, while achieving a market share of 35.4 percent* in the Asia Pacific, Middle East region and Africa. This is thanks to BenQ’s unique Cinematic Color technology that offers long-lasting accurate colors for movie lovers, and the new TK800 4K sports projector that brings the immersive match viewing experience to life. These latest numbers established BenQ as the top brand in the 4K projector segment, boosting customers' preference for the brand.
Further establishing its leadership, the BenQ W1700 4K home cinema projector has also won the coveted European Imaging a Sound Association (EISA): EISA Best Buy Projector 2018-2019 award.
“We are delighted to receive the recognition from EISA as this positions the BenQ W1700 4K projector as one of the high-valued home cinema projectors out there.,” BenQ said “BenQ will continue to embrace innovative technologies to popularize the 4K home projectors as an integral part of everyone’s home cinema viewing experience.”
According to the EISA panel officials“The W1700 from BenQ brings UHD HDR qualities to big screen projection in the home, at a price which previously only delivered Full HD. BenQ’s optical system leverages a DLP Digital Micromirror Device, in which the pixels of a Full HD array are shifted to four positions per frame, giving a UHD experience with crisp, bright and brilliant images. Colours are impressively accurate straight out of the box, and 3D playback is offered for that extra level of cinematic immersion. The compact cabinet makes the W1700 easy to install, while its onscreen menus are packed with tools and adjustments. As a way to upgrade to UHD projection, the W1700’s combination of quality and value are irresistible.”
* The market share data source by FutureSource 2018 Q2 report, the region includes Australia, Bangladesh, China, Egypt, Hong Kong, India, Indonesia, Israel, Japan, Korea, Maghreb, Malaysia, New Zealand, Pakistan, Philippines, Rest Middle East, Rest of Africa, Rest of CIS, Saudi Arabia, Singapore, South Africa, Taiwan, Thailand, Turkey, UAE and Vietnam.