The Brand

BenQ Brand Statement. Because it matters.

Standing for “Bringing Enjoyment ‘N’ Quality to Life”, the BenQ brand continues to involve in the areas of life that matter most to people – that have the greatest impact on the enjoyment and quality of LIFE today. Because they matter to people, they matter to us. Because it matters.

Strategic Development

2001-2006

A period of rapid growth as a brand, inspired by a focus on "Bringing Enjoyment 'N' Quality" to people via innovative digital lifestyle devices.

2007-Now

A period of expansion of the "Bringing Enjoyment 'N' Quality to Life" mission, with growth into areas of life that are important to people today, such as business solutions, healthcare, and education.

People-Driven Design & Technology

We put people at the heart of Design and Technology.

At BenQ, we believe that design and technology function best when they serve the real needs and wants of people. This concept is at the core of our people-driven approach to design and technology. We listen to business professionals, families, doctors and patients, teachers, and even gamers, continually asking questions to understand how we can best use design and technology to serve their needs. We also carefully research and analyze the marketplace and market trends, observing how technologies and products can be put to use most effectively, while advancing design and technology to better fit people’s ever-changing lifestyles and needs. From here, we determine how we can further improve the quality of people’s lives and help them to achieve their goals. Because using design and technology to serve the real needs and wants of people matters.

Bringing Enjoyment ‘N’ Quality to LIFE

LIFE defines the four areas of business that BenQ operates within today. These include: lifestyle, business, healthcare, and education.

The four letters of the word LIFE represent our involvement in these four areas:

Living Better

People are living better with BenQ digital lifestyle devices.

Increasing Efficiency

Businesses are increasing efficiency with the help of BenQ professional electronics, software and energy management solutions.

Feeling Healthier

People of all ages are feeling healthier thanks to BenQ medical services, medical equipment, and healthcare products.

Enhancing Learning

Educators and administrators are enhancing learning with the help of BenQ projection systems.

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