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BenQ Launches All New ST550K Smart Signage:
So Businesses Can Engage Their Customers in Smarter Ways

BenQ Launches All New ST550K Smart Signage:
So Businesses Can Engage Their Customers in Smarter Ways


TAIPEI, TAIWAN, April 24th, 2015 – BenQ, an internationally renowned provider of digital lifestyle innovations and visual display expert, is very pleased to announce today the launch of the ST550K smart signage display, a brilliant new addition to its digital signage product lineup. Designed to help businesses engage their customers in simpler and smarter ways, the ST550K brings together a wide array of features into a one-stop solution for enhanced in-store experience, including a stylishly slim bezel design, 4K2K ultra HD resolution, X-Sign content creation and management software, MDA (Multiple Display Administrator) software, and a custom Android™ operating system that enables USB playback, MHL (Mobile High-Definition Link) connectivity, as well as wireless display via BenQ’s QCast app. So there’s no need for additional media players. All in all, this 55” smart signage display is simply everything you need to deploy and manage digital signage in retail shops, restaurants and corporate settings.

“Today’s world is driven by consumers’ needs for dynamic interaction and engagement. For brands, including ourselves, building an audience-of-one customer experience has become more important than ever,” Peter Huang, General Manager of BenQ Technology Product Center. “The ST550K smart signage is designed and built to help particularly small businesses to deploy their in-store customer engagement strategy in the simplest and smartest ways, and as a result improve in-store experiences and create new business opportunities. See it as a one-stop solution to all the digital technology integration hassles.”

The ST550K Smart Signage Display Feature Highlights:

Slim and Stylish Design

The ST550K’s narrow bezel and slim design boasts a stylish outlook that's fitting for any in-store environment, whether it's a trendy café or a sophisticated boutique shop.

4K2K Ultra HD Resolution to Impress the Pickiest Eyes

An ultra high definition resolution of 4K2K (3840x2160) is the highest standard for visual display today. The ST550K offers the most exquisite image details for the best viewing experience plus four times more information and workspace compared to a 1080p full HD display to boost efficiency and productivity.

X-Sign Content Creation and Management Software

The X-Sign signage app helps businesses customize, edit, manage and play any digital content to be showcased in store all on their own – from their latest sales pitch to captivating product catalogues or menus. It is simple and easy to use for first-time users.

‧ Instant plug-and-play with built-in X-Sign content player app

‧ Over 30 custom templates for hassle-free content creation and editing

‧ Remote control included for effortless display control.

Custom Android™ OS: Display by Plug-and-Play

The ST550K’s custom Android OS comes with useful apps for content display, from WPS Office to Web Browser and Media Player. This closed platform puts you in full control over the ST550K, ensuring the proper use of the display by preventing downloads and use of unauthorized apps. This in turn minimizes unanticipated damages or breakdowns.

With various options to display in-store digital contents offered by the ST550K, there’s no need for installing any additional media players:

USB Playback to access and play back multimedia files directly from USB flash drives, no need for PC connection or complex cable hassles
MHL Connectivity for flawless streaming of mobile contents from MHL-equipped smart devices
QCast-Supported Wireless Display* for mirroring digital contents stored in computing and smart devices onto the big screen

*Available with the optional purchase of the QCast dongle

MDA Display Management Software

MDA helps you control and manage multiple ST550Ks simultaneously through the local network. In addition to providing great convenience, this handy app also enables powerful functionality such as integration with centralized monitoring and the ability to easily blank displays that are not in use, saving your business significant power costs.

WPS Office App

This is one of the world’s most popular office suites for Windows. WPS Office allows you to open almost any file type including PDFS and Microsoft Word, PowerPoint and Excel documents with ease.

The BenQ ST550K will be available worldwide in April 2015. For more information, please visit