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BenQ Unveils New Transparent Series Displays to Bring New Life to Retail, Digital Signage

Creative Signage Solutions Feature Ultra Vivid Transparent Display, Crystal-Clear Audio


COSTA MESA, Calif. — June 2, 2016 — BenQ America Corp., an internationally renowned provider of visual display solutions, today unveiled the latest in its line of innovative signage products, the TL240C and TL321C. Designed to bring a new and dynamic approach to digital signage and retail applications, the new models uniquely feature 24-inch and 32-inch lightweight display boxes to showcase products alongside relevant audio and video, bringing product promotions to life. 


"One of the biggest obstacles facing store owners and merchandising managers is customer engagement," said J.Y. Hu, vice president, business line management at BenQ America Corp. "The TL240C and TL32IC go beyond the traditional digital signage experience, creating a display option that captivates customers in a whole new way. The result is a compelling product promotion that keeps customers in the store longer and helps capture more sales. With the TL Series displays, BenQ continues its tradition of delivering unique visual displays at a great value.”


Designed to allow consumers to see the actual product inside the box enclosure while simultaneously watching an advertisement of the product on the outside screen, the TL240C and TL32IC Transparent Series Displays are an all-in-one solution for product promotion. Featuring an exclusive pixel design, the transparent display strikes the optimal balance between the desired transparency effect and excellent optical performance with a color depth of up to 16.7 million colors per interface. Adding to the ultra vivid effect, the level of transparency can be adjusted according to the lighting source in the environment, style and features of the displayed content to achieve the highest display versatility. The TL Series has an average life span of 30,000 hours, providing several years of nonstop service. With the reliable industrial-class performance and sturdy build, the new TL Series displays are an economic option over many consumer models.


Boasting ample multimedia connectivity, the TL240C and TL32IC displays are easy to set up and convenient to use. They feature HDMI, DVI-D, VGA and USB inputs, supporting today's digital sources as well as traditional analog. Built-in 4W speakers provide crystal-clear audio to round out the stunning customer engagement experience. Including landscape and portrait mode display support, the units are easy to customize to fit a variety of applications.


The integrated USB display feature allows for cable- and PC-free content setup. Users can simply load the content onto a USB flash drive and plug it into the USB port. Content appears on the dynamic display in seconds and the most popular media formats are supported, including MP4 and JPEG, for painless content creation and upload.


Both models are available now to enhance the shopping experience. More information on the full line of BenQ products is available at


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About BenQ America Corp.      

The BenQ digital lifestyle brand stands for "Bringing Enjoyment and Quality to Life," fusing lifestyle with technology, enjoyment with productivity and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP® technology in The Americas(1). BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of Colorific™ projectors, ZOWIE eSports monitors and gear, monitors featuring Eye-Care technologies, interactive large-format displays, mobile audio products, cloud consumer products and lifestyle lighting for any application and market — home, gaming, eSports, education, enterprise, government, house of worship, digital signage, A/V and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability and aesthetics. Whether it’s interactive projectors or flat panels for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, digital signage in retail spaces or LED backlit monitors for eSports, BenQ continues to defy the limits of digital displays. The company's products are available across North America through leading value-added distributors, resellers and retailers. More information is available at


(1) Based upon 2016Q1 data from the Quarterly Projector Shipment and Forecast Report from PMA Research


About BenQ Corporation

Founded on the corporate vision of "Bringing Enjoyment and Quality to Life," BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers' lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.


About BenQ Group

The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group's vast resources, broad R&D and distinct strategic strengths. By leveraging each company's vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment and Quality to Life. The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world's top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp.

BenQ America Corp. Contact:

Jan Spence, Associate Vice President of Marketing Communications and Branding

Tel: +1 (214) 299-7900


Media Contact:

Veronica Esbona


Tel: +1(954) 392-6990