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BenQ Introduces New Senseye® Digital Image Enhancement Technology

BenQ Introduces New Senseye® Digital Image Enhancement Technology


New Propriety Chip Technology Automatically Improves Image Color, Contrast and Sharpness for Optimal Viewing on LCD Monitors, LCD-TVs and Multimedia Projectors

IRVINE, CA (June 20, 2005) BenQ, a leading manufacturer of digital lifestyle devices, today introduced its new Senseye® digital image enhancement technology that automatically improves image contrast, color and sharpness on the company’s LCD monitors, LCD-TVs and multimedia projectors. Senseye dynamically analyzes the content being displayed, then on-the-fly adjusts the image to render the best possible picture quality.

Senseye technology is driven by three “engines” that affect an image. First, a Contrast Enhancement Engine adjusts the quality of bright and dark portions of an image. Unlike other display technologies, with Senseye®, changing the contrast of one portion of the image does not affect the other parts, only the one corrected. Second, a Color Management Engine analyzes image data to adjust one color without affecting the others. Previously, when one color was altered, all colors were affected. Third, a Sharpness Enhancement Engine sharpens and defines an image by correcting any jagged or blurred edges.

“The simple objective of developing the Senseye technology was to make our display technology more responsive to the full potential of the human eye and offer image quality with the essential clarity, depth and richness for impeccable viewing,” said Andrew Weis, Product Marketing Manager of BenQ. Products enabled with Senseye separate color signals and adjust each one individually, thereby delivering an all-around richer viewing experience,”

Senseye provides four viewing modes to ensure the best image quality, including two different movie modes, a photo mode and a standard mode. Of the two movie modes, one is best for dark movies and video viewing, which recreates the atmosphere of a movie theatre, and the other for films and content with brighter pictures, such as nature documentaries or sports games. The photo mode eliminates blurring, and enhances picture and photo sharpness, while the standard mode is ideal for normal browsing and reading documents with its toned-down screen, making it friendlier for extended viewing.

At a technical level, Senseye works by deconstructing RGB (red, green, blue) display signals by brightness and color, yielding a type of image signal that is closer to the image formed by the human eye. The new signal displays richer and more complete colors. The Contrast Enhancement Engine processes the brightness, while the Color Management Engine processes color. Then, the Sharpness Enhancement Engine processes the image’s sharpness and fine-tunes the flaws. In a matter of milliseconds, the brightness and color signals are transformed back to RGB signals for image output.