EUROPE, 7th September 2003
BenQ brings Enjoyment to Europe. Between October 9th and October 24th 2003, the BenQ “Together for Enjoyment” Tour will be traveling through Europe, giving channel partners and press in the main markets an opportunity to get to know BenQ and its exciting range digital lifestyle devices that enhance consumers’ lifestyles. Key speakers will be BenQ’s CEO K.Y. Lee, who will share his vision for BenQ and the challenges for a global IT company, and Jerry Wang, Vice President and General Manager for Marketing and Sales Operations, who will discuss BenQ’s global branding and its place in the digital life-style products market. The tour will take in Germany (Hamburg and Munich), the UK (London), the Netherlands (Amsterdam), Italy (Milan), and Spain (Madrid and Barcelona). Guests are invited from the business, lifestyle and IT press, together with BenQ’s valued channel business partners.
In addition to the core information about BenQ’s growth and strategy for its global “Enjoyment Network” concept, activities have been organized that add an extra dimension and that bring all parties Together for Enjoyment. In Germany (October 13 – 14, 2003), guests will be entertained at the exclusive Hotel Bayerischer Hof. In the UK (October 15, 2003), guests will be entertained at the world-famous Belfry Golf Course, venue of the Ryder Cup, and have the chance to test their golfing skills on the Brabazon Course. In the Netherlands (October 17, 2003), a show case of BenQ products will be exhibited for consumers on one of the trendiest boats in the city, with a scenic trip along Amsterdam’s beautiful canals for all guests. In Italy (October 20 - 21, 2003), the event will be held in the luxurious Villa Torretta, one of Milan’s most beautiful hotels dating back to the 16th century. And in Spain (October 22-24, 2003), guests will enjoy an exclusive party and have the opportunity to win one of BenQ’s latest products.
"We are reaffirming our commitment to the European market," commented K.Y. Lee, "This tour will give us a good opportunity to expand that commitment and meet with valued partners and media to share with them what we mean when we say BenQ is 'Together for Enjoyment.'"
BenQ’s range of digital lifestyle products, focusing on consumer-orientated solutions, will be on show throughout the tour giving guests the opportunity see what the future of enjoyment holds in store.