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Cover Story of BenQ on the latest issue of Forbes *** Forbes Global notes K. Y. Lee for pioneering a new brand to success

Cover Story of BenQ on the latest issue of Forbes *** Forbes Global notes K. Y. Lee for pioneering a new brand to success

02-07-2003
TAIPEI, TAIWAN, January 29, 2003 - BenQ will be featured in the upcoming February 3rd edition of Forbes Global Magazine's cover story "The IQ in BenQ: Breakout of a Brand" -- as one of the most expansive new brands in the IT industry, with its products engaged by universal users. Once again, BenQ is recognized in the international media as one of the leading players in the IT market.

“We are pleased to be featured in a publication known for its extensive coverage of global business and IT news such as Forbes,” remarks K.Y. Lee, Chairman and CEO of BenQ Corporation, who is also featured on the cover of the magazine. “We see this article as an opportunity for readers to get to know us as a company and as a global brand."

The Forbes article emphasized K.Y. Lee's commitment and strategies in reaching continual growth each year.

Just a month ago, FEER (Far Eastern Economic Review) Review 200 Magazine had endorsed BenQ for it innovation in response to customer needs and ranking at No. 14 in the Taiwan region. Evidently, the new brand that stresses on enjoyment matters will continue to strive for its brand recognition worldwide.

Forbes Global Magazine founded in 1917, is a bi-weekly publication focusing on global business and IT news. The publication now has a global circulation of 102,000.

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