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BenQ India targets Large Screen High-end TV market with 4K Laser TV launch

The Laser TV projector is intended to replace – and be used like – a large screen TV on cabinet


New Delhi, September 02, 2021– BenQ, a leading global innovator of display technologies announced the launch of WiT ScreenBar, World’s First Intelligent LED Desk Lamp. WiT ScreenBar solely illuminates the 70cm x 40cm desk area in front of the monitor and assures zero reflected glare off the screen without the use of a space-consuming lamp base, utilising the patented clip and asymmetrical optical design.

Its asymmetrical design allows it to fit perfectly atop almost any display, where it delivers ambient light directly above the monitor, reducing eye strain and discomfort. The built-in ambient light sensor detects ambient light and automatically supplements the desk space to the international standard of 500 Lux.

Remote working and distant learning have grown increasingly prevalent as a result of the ongoing pandemic, resulting in a rise in the amount of screen time we are all exposed to, said Rajeev Singh, Managing Director, BenQ India & South Asia. “In India, BenQ's core areas are entirely centred on display technology, and we are dedicated to revolutionising the power of comprehending and consuming visual communication for the Indian audience. As a company that focuses on immersing the viewer with the world of Visuality, WiT ScreenBar is designed to protect users’ eyes while using their computers for prolonged periods of time. ”

It has an adjustable colour temperature (2700-6500K) to improve efficiency and comfort, and it complies with the ANSI White 8 quadrangles colour temperature standard. USB power supply for a broader range of power outlets. When activated, WiT ScreenBar resets the most recently used brightness and colour temperature settings and has a performance life of 50,000 hours.

It is made of polycarbonate and sandblasted anodized aluminium alloy in a minimalist design for a clean form and high quality. The materials meet RoHS (2002/95/EC) requirements and are devoid of hazardous heavy metals (e.g. lead, cadmium, and mercury).

It has a simple touch control design that responds to a light touch to switch on/off, a longer touch to change the brightness and colour temperature, and a light touch to activate the Auto Dimmer Mode. Quality LED light sources for improved eye care: passed the flicker and blue-light danger evaluations of the IEEE PAR1789 and IEC/TR 62778, and are thus designated as risk-free light sources.

The robust device, which comes with a one-year carry-in warranty, is offered in two variations, WiT Screenbar and WiT Screenbar Plus, and is exclusively available on Amazon at Best Buy prices of INR 9,990.00 and INR 12,990.00, respectively. The WiT Screnbar Plus features a dial to adjust the brightness and temperature, whereas the WiT Screenbar includes touch buttons.

About BenQ Corporation

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays and lighting solutions. Because it matters.   

About BenQ Group

The BenQ Group is a $25+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees.  Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths.  By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service.  The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life.

The BenQ Group companies are:  BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., BriView Co., Ltd., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp.