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Now reconnect with your family with BenQ Home Video Projectors

Now reconnect with your family with BenQ Home Video Projectors


BenQ’s range of Home Video Projectors for the ultimate viewing experience with the luxury of a home

New Delhi, India, May 26th 2015: BenQ, an internationally renowned provider of digital lifestyle innovations and the world’s No 1 Home Video Full HD Projector brand with 25.9 market share today announced the launch of the campaign, ‘Reconnect with your family with BenQ Home Video Projectors’. In this fast paced world when families don’t get time to spend with each other, the campaign has been designed to accentuate the value of home projector for the family time and eventually drive demand for potential users of home video projector. It is in continuation with the launch campaign done for the W1070+ and W1080ST+ home projectors in December last year that focused on the same Home AV segment with the theme Turning a living room into cinema hall / stadium at the users’ convenience. 


The W1070+ and W1080ST+ home projectors have been integral to the campaign with their easy to install set up, built-in speakers, Full HD image quality and low maintenance. Both BenQ W1070+ and W1080ST+ are high resolution , vibrant 2200 ANSI lumens and have optional wireless feature. The ease of use is furthered with the projectors being comfortably working even on just a plain wall. Be it a short room or a large room, the range of projectors promises a quality experience. The campaign will be leveraged through digital marketing, retail activations, on ground experience events and print advertisements. A special microsite has also been launched for the campaign


On the campaign launch, Rajeev Singh, Managing Director, BenQ India said, “BenQ has always been at the foreground of advancing customer needs, providing best user experience through innovation and design. Our campaign ‘Reconnect with your family with BenQ Home Video Projectors’ also addresses the importance of connecting with your family – sharing various emotions, enjoying moments of togetherness in the humdrum of life. We are glad to offer products and technology that rekindles that experience of spending time together while you watch your favorite movies, match or soap opera. We intend to launch more products under the campaign”


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●  About BenQ Corporation

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.   



●  About BenQ Group

The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees.  Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths.  By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service.  The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life.

The BenQ Group companies are:  BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Darwin Precisions Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp..