New Delhi, India, April 6th, 2015: BenQ, an internationally renowned provider of digital lifestyle innovations is once again rated as the No.1 player in the Indian Projector Market with 19.11 % market share as per the report released by world’s top rated specialist research and consulting firm Futuresource Consulting for the year 2014. BenQ have further strengthened its market leadership growing from a market share of 17.2% in 2013 to 19.11 % in 2014.
As stated in the report, Indian Projector market is highly fragmented with more than 20 MNC brands currently operating. As per the estimated by Future source Consulting , in 2014, projector market in India has grown at 8% in volume Year-on-Year in 2014 with a total unit sales of 232K projectors.
Apart from the overall market leadership, BenQ emerged as a leader in both SVGA Projector segment with 27.4% market share and Short Throw Projectors segment with 53.7% market share.
Futuresource Consulting covers market research in areas including Consumer Electronics, Entertainment Content & Delivery, Education Technology, Print & Imaging & Professional Display Technologies is widely acknowledged as one of the industry standards.
Rajeev Singh, Country Head and General Manager, BenQ India said, “It gives us immense pleasure to announce that once again BenQ has retained its No.1 position in the Projectors category along with growing the market share to over 19%. This is a result of BenQ’s strong focus on innovation and Research & Development. I would like to extend my heartiest congratulation to all our valued customers, channel partners & team who have contributed to the growth of the company in the market.
Adding on the growth strategy he Mr. Singh commented “As we move forward, BenQ will continue to focus on Home Entertainment segment through our living room Video projectors while reinforcing our leadership position in Education though our wide range of Short Throw & Ultra Short Throw and XGA projectors. This year, we have set-up a goal of retaining our market leadership with 25% market share in India.
About Futuresource Consulting
Futuresource Consulting is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments. www.futuresource-consulting.com
About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters.
About BenQ Group
The BenQ Group is a $20+ billion powerhouse comprised of 15+ independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life. The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BriView Co., Ltd., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp. and Raydium Semiconductor Corp.
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Nikunj Kewalramani/ Neha Chandra