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ZOWIE is DreamHack Austin 2016 Official eSports Monitor Brand

ZOWIE is the official eSports monitor for one of the biggest gaming events of the year.


COSTA MESA, Calif. — May 3, 2016 — BenQ America Corp., a globally renowned LED and gaming monitor expert, today announced that ZOWIE, the company's eSports brand, is the official monitor sponsor of DreamHack Austin 2016. Making its first-ever stop in North America as part of the DreamHack ZOWIE Open World Tour, the event takes place May 6-8 at the Austin Convention Center. Pro gamers will compete using the XL Series eSports monitors for all PC gaming tournaments. Additionally, ZOWIE extended its partnership to supply its RL eSports console monitors for the Capcom Pro Tour's Street Fighter V and Pokkén Tournament matches.

The North American eSports market has seen phenomenal growth, attracting millions of gamers and online viewers. Committed to eSports, ZOWIE is pleased to partner with DreamHack to deliver the ultimate pro gaming experience with its XL and RL monitor lines.

"BenQ ZOWIE is created for eSports and eSports only. We believe that gaming is in the experience and whether for PC or console eSports, our understanding of the sports and their fine-tuning needs based on gamers' usage scenarios, along with a relentless pursuit to create the most professional experience is what drives us to provide the most professional products," said Lars Yoder, president of BenQ America. "We are confident that our XL and RL monitor line-ups will deliver the performance that professional players are looking for."

DreamHack Austin 2016 attendees will be able to test-drive the full range of ZOWIE products at booth 135. The complete ZOWIE lineup includes the XL and RL series monitors, SR and TF mousepads, as well as the EC, ZA, FK, and newly released FK1+ mice series. ZOWIE mice fit every particular gaming style with options for right- and left-handed players in addition to ambidextrous ones. As a sneak peek, visitors will also have an opportunity to experience the soon-to-be-released ZOWIE VITAL audio system, an intuitive, driverless device that provides convenient adjustments to improve both sound and audio communication for games.

ZOWIE will also conduct its own Counter-Strike: Global Offensive death match tournament at its booth three times per day each day — noon, 3:00 p.m. and 6:00 p.m. — to give players a chance to win a custom ZOWIE G-SR mousepad.

Follow @DreamHackOpen and @DreamHack on Twitter and stay tuned to @ZOWIEbyBenQ for other deals.

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Introduced in late 2008, ZOWIE is a brand dedicated to the development of the best competitive gaming products to improve eSports athletes' combat performance. In 2015, the ZOWIE brand was acquired by BenQ Corp. to aggressively lead the company's eSports product line with products that deliver true competitive advantages. More information is available at

About BenQ America Corp.

The BenQ digital lifestyle brand stands for "Bringing Enjoyment and Quality to Life," fusing lifestyle with technology, enjoyment with productivity and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP® technology in The Americas(1). BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of Colorific™ projectors, ZOWIE eSports gear and monitors, interactive large-format displays, mobile audio products, cloud consumer products and lifestyle lighting for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability and aesthetics. Whether it's interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat-panel displays for digital signage or LED backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company's products are available across North America through leading value-added distributors, resellers and retailers.

More information is available at

(1) Based upon Q1'15 - Q3'15 data from the Quarterly Projector Shipment and Forecast Report from PMA Research

About BenQ Corporation

Founded on the corporate vision of "Bringing Enjoyment and Quality to Life," BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers' lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.




Media Contact:
Veronica Esbona
Tel: +1 (954) 392-6990


BenQ America Corp. Contact:
Jan Spence, Associate Vice President of Marketing Communications and Branding
Tel: +1 (214) 299-7900


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