KUALA LUMPUR, MALAYSIA, JUN. 20, 2014 – BenQ, the first in the industry to take a stance on healthy technology, today announced the launch of Eye-care – an initiative which will benefit the long-term vision of end users by incorporating Flicker-free technology and Low Blue Light (LBL) modes into a range of VA LED monitors. BenQ Eye-care aims to produce technology offering consumers a better choice for the health of their eyes. Health needn’t come at a compromise - thanks to VA panel technology providing uncompromised picture quality and colour reproduction, BenQ Eye-care monitors are easy on the eye, quite literally and aesthetically.
Adopted in response to independent research showing that ‘screen-time’ over extended periods can have a detrimental effect on vision, BenQ say Eye-care will be a key addition to their LED monitor line-up going forward.
Said Chaw Foo Hong, General Manager of BenQ Malaysia, “Health is an issue we take very seriously and we are the first to incorporate ‘Eye-care’ into monitors making BenQ a better choice in terms of health, while also producing superior image quality and functionality, putting our brand well ahead of competitive models.
“In introducing Eye-care, we have committed to care for the health of our consumers,” said Chaw. “We know the demands on eyes today is far greater than in previous generations. It’s thought that office workers and students spend around 6-8 hours of every day staring at a digital device. To cater to contemporary lifestyles we have responded to this research, eliminating Flicker and minimising blue light exposure to produce a new range of Eye-care monitors designed for healthier time spent in front of the computer.”
BenQ Eye-care now provides consumers with the ability to filter out blue light at levels which correspond directly to the task they’re performing while at the computer. The BenQ LBL (Low Blue Light) technology provides the user with four preset LBL modes: Multimedia, Web surfing, Office and Reading modes, reducing blue light emission up to 70%. Whilst for gaming models, there are up to 10 LBL modes.
The Eye-care incorporated into BenQ LCD monitors does not compromise their viewing quality. The added benefit of VA panel technology produces an impressive contrast ratio of 3000:1, producing whiter whites, and blacker blacks with minimised light leakage. An 8-bit VA panel delivers smooth and stable colour transitions by rendering a total of 16.7 million colour shades simultaneously.
BenQ Eye-care is a standard inclusion across a range of business, home, professional, entertainment, stylish and gaming monitors, first released in April 2013 with Flicker-free technology. In 2014 BenQ Eye-care was fully implemented with the inclusion of Low Blue Light (LBL) modes. BenQ are considered pioneers in the development of healthy technology, providing comprehensive solutions to protect and care for health of consumers’ vision.
BenQ have equipped most of their LCD range with Eye-care, ensuring there is a model suitable to all end users. Says Chaw, “We will continue to consult Optometrists and Eye Care specialists going forward to further develop and honour our commitment to manufacture technology that does not negatively impact on the health of consumers.”
From now until 10th of September, purchase of the selected BenQ Eye-care monitor will stand a chance to win a 5 days 4 nights trip for 2 to Taiwan or more prizes. For more information visit - Eyecaremonitor.benq.com.my
Appendices:
XL2411Z……………………..RM1,499
XL2420Z……………………..RM1,699
XL2720Z……………………..RM1,899
VL2040AZ……………………..RM299
VW2245Z……………………..RM399
EW2440L……………………..RM799
EW2740L……………………..RM969
GL2460……………………..RM469
GL2460HM……………………..RM569
GL2760H……………………..RM829
GW2760HS……………………..RM949
Eye-care Monitor features:
‧VA panel technology
Featuring 3000:1 ultra high contrast ratio, true 8-bit colour performance rendering a total of 16.7 million colour shades simultaneously, deep black and minimised light leakage and 178°/178° wide-viewing angles, VA LED presents great image quality and visual performance for your eyes.
‧Flicker-free technology
The Flicker-free technology eliminates flickering at all brightness levels and effectively reducing eye fatigue. Conventional LCD screens flicks 200 times per second. Your eyes may not see flickers, but can certainly feel them. Free your eyes from flickers by switching to Flicker-free Monitors and let your eyes do less work.
‧Low Blue Light mode
Every Monitor produces a strain of blue spectrum light that is one of the critical causes of eye damage, eye strain, headaches and sleeping disorders. BenQ’s unique Low Blue Light technology is designed to deal with the everyday problem of blue light exposure and allows a healthier time spent in front of your computer. Switch to one of the four preset Low Blue Light Modes from OSD hot key (Multimedia – 30% reduction, Web-surfing – 50% reduction, Office – 60% reduction, Reading – 70% reduction), and reward your eyes without having to lose the visual enjoyment.
‧More Eye-care features:
Including Senseye® Reading Mode, Eye Protect Sensor, Ergonomic Height Adjustment, Smart Reminder and Bigger and Anti-glare screen
