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BenQ Continues the 4K Projectors No.1 Ranking in Asia Pacific, Middle East and Africa BenQ Outpaces the Competition with a 35.4% Market Share in 2018 Q2

Malaysia, Kuala Lumpur, August 16, 2018 –BenQ, the No.1 DLP Projector brand, bucked market trends in 2018 with an unprecedented growth in 4K projector sales in the Asia Pacific, Middle East and Africa region. In 2018 Q2 sales results of BenQ 4K projectors

08-16-2018

Malaysia, Kuala Lumpur, August 16, 2018 –BenQ, the No.1 DLP Projector brand, bucked market trends in 2018 with an unprecedented growth in 4K projector sales in the Asia Pacific, Middle East and Africa region. In 2018 Q2 sales results of BenQ 4K projectors saw the company achieving an impressive market share of 35.4% *. This is thanks to BenQ’s unique Cinematic Color technology that offer long-lasting accurate colours for movie lovers, and the new TK800 4K sports projector that bring immersive match viewing akin to being in a real stadium. These latest numbers ensure that  BenQ remains the top brand in the 4K projector segment, and reflects boosted customer preference for the brand.


Also, the BenQ W1700 4K home cinema projector has won a prestigious and highly coveted European Imaging and Sound Association (EISA): EISA Best Buy Projector 2018-2019 award. “We are delighted that the BenQ W1700 projector has received recognition from EISA as this positions it to as one of the most high-valued home cinema projectors out there.,” comments Mr. Brian Lee, General Manager of BenQ Malaysia. “BenQ will continue to embrace innovative technologies to release an entire lineup to revolutionise and popularise 4K home projectors as an integral part of everyone’s home cinema viewing experience.”


The EISA panel officially states that “The W1700 from BenQ brings UHD HDR qualities to big screen projection in the home, at a price which previously only delivered Full HD.” BenQ’s optical system leverages a DLP Digital Micromirror Device, in which the pixels of a Full HD array are shifted to four positions per frame, giving a UHD experience with crisp, bright and brilliant images. Colours are impressively accurate straight out of the box, and 3D playback is offered for that extra level of cinematic immersion. The compact cabinet makes the W1700 easy to install, while its onscreen menus are packed with tools and adjustments. As a way to upgrade to UHD projection, the W1700’s combination of quality and value are irresistible.”


For more about the TK800 and W1700 4K HDR home projectors and other BenQ products, please visit the official BenQ website at www.benq.com.my





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