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XP Zentrum Dubai: Immersive AV Solutions Powered by BenQ Laser Projectors
- BenQ
- 2026-03-24
Project Overview
Located in Dubai, XP Zentrum is a cutting-edge experience center developed by Liesung Technologies to showcase the future of immersive AV solutions in the UAE. Designed as a hands-on innovation hub, the center enables clients to explore advanced technologies including AR, VR, holography, control room simulations, and interactive displays.
To deliver a truly engaging and large-scale visual experience, Liesung partnered with BenQ to implement a high-performance laser projector solution in Dubai, built for immersive environments and continuous operation.
Challenge
Designing an experience center like XP Zentrum required more than standard display solutions. The goal was to create a fully immersive visual environment that could:
- Deliver seamless, large-format visuals without visible breaks
- Maintain high brightness and clarity in ambient lighting conditions
- Fit within spatial constraints using flexible installation
- Support interactive, experience-led demonstrations
- Ensure long-term reliability for high visitor engagement
The challenge was to find a laser projector solution in the UAE capable of meeting both technical performance and experiential expectations.
About Liesung Technologies
Liesung Technologies is a leading audiovisual solutions provider based in Dubai, specializing in delivering cutting-edge AV systems and immersive experiences across the Middle East. With expertise in AR, VR, holography, and integrated AV solutions, Liesung helps organizations transform the way they engage, communicate, and innovate.
Facts at a Glance
Year of Completion：
2026
BenQ Solution Used：
BenQ LU960ST2 - Short-throw Laser Projectors
Segment：
Simulation Projectors
Project：
BenQ Middle East, in collaboration with Liesung Technologies, successfully delivered an immersive AV experience at XP Zentrum, a state-of-the-art experience center in Dubai. The project featured the deployment of three units of the BenQ LU960ST2 short-throw laser projectors, enabling seamless edge-blended visuals, high brightness performance, and interactive engagement.
The solution transformed the space into a dynamic, experience-led environment, allowing clients to explore advanced AV applications across industries such as retail, corporate, and simulation. This project reinforces BenQ’s positioning as a provider of reliable, high-performance laser projection solutions for immersive and large-scale installations in the UAE market.
XP Zentrum has completely transformed how we showcase AV solutions to our clients. With BenQ’s laser projection technology, we are able to deliver a seamless and immersive experience that truly helps clients visualize real-world applications.
Rabiah Elmasry, Liesung Technologies
Solution
To address these requirements, Liesung deployed three units of the BenQ LU960ST2 short-throw laser projectors.
This advanced BenQ laser projector installation enabled:
- Seamless edge-blended visuals across a wide projection surface
- 5200 lumens high brightness for vivid, impactful imagery
- WUXGA resolution for sharp and detailed content display
- Short-throw projection for space-efficient installation
- Interactive capabilities for enhanced user engagement
Together, these features transformed the environment into a dynamic and immersive visual canvas, supporting real-time demonstrations and storytelling.
Highlights
BenQ Laser Projectors for Immersive AV Solutions
BenQ’s laser projector technology is designed for immersive AV applications, delivering consistent brightness, long lifespan, and minimal maintenance, ideal for experience centers and high-traffic environments in the UAE.
Short-Throw Projection for Flexible Installation
The short-throw capability allows large-scale projection in compact spaces, making it perfect for modern AV environments where space optimization is critical.
Edge Blending for Seamless Visual Experiences
By combining multiple projectors into a single display, edge blending creates a continuous, borderless image—enhancing immersion and visual storytelling.
High Brightness and Image Clarity
With 5200 lumens and WUXGA resolution, the solution ensures clear, vibrant visuals even in well-lit environments, making it ideal for corporate AV solutions in Dubai.
At BenQ, we focus on enabling immersive visual experiences through advanced laser projection technology. The deployment at XP Zentrum demonstrates how our solutions can deliver high brightness, flexibility, and reliability across a wide range of applications—from simulation environments to corporate and retail spaces.
Manish Bakhshi, Managing Director, BenQ Middle East
Applications of BenQ Laser Projectors
The deployment at XP Zentrum highlights how BenQ laser projectors in the UAE can be effectively used across multiple industries:
- Immersive experience centers
- Simulation and training environments
- Control rooms and command centers
- Corporate boardrooms and presentation spaces
- Museums and digital exhibitions
- Retail and experiential showrooms
Results
The integration of BenQ’s immersive projection solution has significantly enhanced the performance and impact of XP Zentrum.
- Increased client engagement through interactive and immersive experiences
- Enhanced demonstration capabilities for complex AV solutions
- Seamless and professional visual environment
- Reliable, long-term performance with minimal maintenance
XP Zentrum now serves as a benchmark for immersive AV solutions in Dubai, enabling businesses to experience technology in a practical and impactful way.
Conclusion
The collaboration between Liesung Technologies and BenQ has successfully created a next-generation experience center that showcases the power of immersive AV solutions powered by laser projectors in the UAE.
By combining innovative AV integration with BenQ’s advanced projection technology, XP Zentrum stands as a leading example of how businesses can transform spaces into engaging, interactive, and future-ready environments.