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BenQ 4K Projectors Continue as the Most Popular Brand with No.1 Market Share for 2 Consecutive Years

BenQ thrills Sports Fans with 4K HDR Sports-Optimised Projector for Bright Environments


SYDNEY, Australia, February 22nd, 2020 – BenQ, the most popular 4K projector brand, has captured the No.1 market share for 2 consecutive years. BenQ’s exclusive CinematicColor™ technology offers long-lasting colour accuracy and an authentic cinema experience for movie lovers and directors alike. BenQ not only achieved 35.44% SoM in the 4K projector segment for Asia Pacific, Middle East and Africa during 2019 but in the countries of Australia, Japan, India, Thailand, and Saudi Arabic also ranked No.1 in the 4K projector segment during the same period.*


As there are constantly more and more exciting sporting events around the corner, BenQ introduced Home Entertainment TK850, aimed at delighting sports enthusiasts. Its True 4K UHD 8.3 million pixel resolution and exclusive HDR-PRO technology, the TK850 brings the authentic stadium experience to your home. The specialised Sports audiovisual mode makes all the action more immersive. Moreover, with 3000 lumens of high brightness and 98% coverage of Rec. 709 colour gamut, TK850 offers strikingly vivid colours even in brightly-lit living rooms. Furthermore, its vertical lens shift, 1.3X zoom and short throw projection make installation more flexible and fit for any room. All this just in time for the 2020 Summer Games, bringing 4K HDR broadcasts of grand scale live sporting events to your home.

“BenQ has been devoted to bringing enjoyment and quality to life. We will continue to develop leading technologies and embrace innovation to offer more 4K projectors in 2020, bringing the authentic cinema and stadium like viewing experience as well as fulfilling different scenarios for use.”, said Martin Moelle, Managing Director of BenQ Australia.


* The market share data source by FutureSource CY 2019 report, the Asia Pacific region includes Australia, Bangladesh, Egypt, India, Indonesia, Israel, Japan, Korea, Maghreb, Malaysia, New Zealand, Pakistan, Philippines, Rest Middle East, Rest of Africa, Rest of CIS, Saudi Arabia, Singapore, South Africa, Thailand, Turkey, UAE and Vietnam. See the report here:




About BenQ Corporation

Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightfully broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters. 

About BenQ Group

The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees.  Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths.  By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service.  The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life.

The BenQ Group companies are:  BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Darwin Precisions Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp..