BenQ Continues the 4K Projectors No.1 Ranking in Australia and New Zealand

Sydney, Australia, August 15, 2018 – BenQ, the No.1 DLP Projector brand, bucked market trends in early 2018 with an unprecedented growth in 4K projector sales in Australia. In 2018 1H sales results of BenQ 4K projectors achieved a market share of 38.8% in Australia and New Zealand, while achieving market share 35.4%* in the Asia Pacific, Middle East region and Africa. This is thanks to BenQ’s unique Cinematic Color technology that offer long-lasting accurate colors for movie lover, and the new TK800 4K sports projector that bring the immersive match viewing as stadium. The latest numbers ensured BenQ as the top brand in the 4K projector segment, and boost customer preference for the brand.

Also, BenQ W1700 4K home cinema projector has won a European award of the coveted European Imaging and Sound Association (EISA): EISA Best Buy Projector 2018-2019. “We are delighted that the BenQ W1700 projector has received recognition from EISA as this positions it to be one of the high-valued home cinema projectors out there.,” said Martin Moelle, Country head of BenQ Australia, “BenQ will continue to embrace innovative technologies to release an entire lineup to revolutionize and popularize the 4K home projectors as an integral part of everyone’s home cinema viewing experience.”

The EISA panel officially states that “The W1700 from BenQ brings UHD HDR qualities to big screen projection in the home, at a price which previously only delivered Full HD. BenQ’s optical system leverages a DLP Digital Micromirror Device, in which the pixels of a Full HD array are shifted to four positions per frame, giving a UHD experience with crisp, bright and brilliant images. Colours are impressively accurate straight out of the box, and 3D playback is offered for that extra level of cinematic immersion. The compact cabinet makes the W1700 easy to install, while its onscreen menus are packed with tools and adjustments. As a way to upgrade to UHD projection, the W1700’s combination of quality and value are irresistible.”

For more 4K home projector information please find at: BenQ AU Website

(* The market share data source by FutureSource 2018 Q2 report, the region includes Australia, Bangladesh, China, Egypt, Hong Kong, India, Indonesia, Israel, Japan, Korea, Maghreb, Malaysia, New Zealand, Pakistan, Philippines, Rest Middle East, Rest of Africa, Rest of CIS, Saudi Arabia, Singapore, South Africa, Taiwan, Thailand, Turkey, UAE and Vietnam.)