Sydney Australia, 7th December 2015 - With the launch of its new Colour management monitor for photographers — the SW2700PT — internationally renowned lifestyle innovator BenQ creates Colour so accurate, it preserves every treasured moment the camera captures. The monitor comes feature-packed with a 27”QHD (2560x1440) display, 99% Adobe RGB Colour space, IPS technology, hardware calibration,14bit 3D Look Up Table (LUT), Delta E≤2, Palette Master calibration software, ambient light-blocking shading hood, OSD controller and Black-and-White Mode.
Every photographer dreams of capturing that singular image, a sliver of time that will never happen again. What if you could isolate the unique magic in every moment? The SW2700PT is designed to effortlessly and accurately showcase the creative vision of professional photographers, enhancing and empowering the visual stories they communicate. With unprecedented Colour accuracy, attention to precise detail and user-friendliness, the SW2700PT creates Colours so true that it brings out the unreproducible essence of every photo, whether taken by a seasoned pro or amateur hobbyist.
Designed for visual perfection in professional photo editing, the SW2700PT is the first photography monitor on the market to bring together an array of high-end features for unmatched Colour accuracy, fidelity, consistency and seamless compatibility with DSLR cameras. The Adobe RGB Colour space enables the SW2700PT to display a larger range in shades of blue and green, reproducing more precise Colour representations for nature photography. The 14bit 3D Look Up Table (LUT) improves RGB Colour blending accuracy for exceptional Colour reproduction, while Delta E≤2 in both Adobe RGB and sRGB Colour spaces offer the truest view of the original image.
Hardware calibration allows users to adjust the SW2700PT’s 14bit 3D Look Up Table (LUT) directly without altering graphics card output data, ensuring that every photo is smoothly and consistently displayed just as it was taken. The SW2700PT comes with BenQ’s proprietary Palette Master calibration software, which can be used with a calibrator to optimize the Colour performance of the display. The monitor is compatible with X-rite and DataColour professional Colour calibration utilities.
Discerning eyes will marvel at the SW2700PT’s attention to image detail. Every photographic image can be viewed with stunning clarity, definition and accuracy on this QHD (2560x1440) display. With nearly 77% more working space than a standard Full HD display, users can see more of the image they are editing with the incredible detail. The monitor is intelligently designed to give users complete convenience when viewing and editing photos. The monitor’s detachable shading hood blocks ambient light that can often distort a user’s Colour perception. The OSD controller puts management of the display setting in the users’ hands with three preset buttons, allowing customization of display settings for various applications, such as Adobe RGB, sRGB and Black-and-White mode. Users can simply switch between the presets with a click of a button instead of going through complicated settings. The button on the OSD controller offers quick navigation of OSD function settings. Last but not least, Black-and-White Mode allows users to review and edit black-and-white photos without losing any detail or tone. By previewing Colour photos in black and white before editing, users can save significant time lost to guesswork and trial-and-error.
The SW2700PT RRP is $999. Please visit www.BenQ.com.au for more information.
About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.
About BenQ Group
The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life.
The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Darwin Precisions Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp..