In 2014, BenQ projectors garnered a 12.9% global market share, ranking as the world’s second-largest brand, as well as taking the top spot in the DLP (digital light processing) sector for the sixth year in a row, according to market research firm Futuresource Consulting.
The company performed especially well in the full HD projector sector, achieving world number-one status with an unbeatable 25.9% market share, thanks to a strategy highlighting household usage and user experience that boosted customer preference for the brand.
BenQ projectors’ global market share in 2014 rose 1.5 percentage points over 2013, the largest gain among all major brands. The brand performed especially well in Europe and China, scoring respective market shares of 18.8% and 13.3%. Statistics show that in the fourth quarter of 2014, BenQ was among the top three brands in 30 countries, taking the number-one spot in 13 countries and regions, including northern Europe, Germany, Austria, and Indonesia. BenQ also claimed the number-two rank in 12 countries, among them China, India, Russia, Canada, Australia, and Brazil.
BenQ President Conway Lee points out that while further improving products and services, the company will also continue to embrace innovative marketing strategies, citing the soft appeal of videos in eliciting emotional attachment to the brand among consumers. The company will strive for further penetration of BenQ projectors into the daily lives of consumers, thereby conveying the ideal of “bringing enjoyment and quality to life.”
About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.
About BenQ Group
The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life.
The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Darwin Precisions Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp..