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BenQ alters its Brand Philosophy “Because It Matters”

BenQ alters its Brand Philosophy “Because It Matters”


Sydney Australia, October, 2013 – BenQ, a world-leading technology and solutions provider, has announced its new brand philosophy: ‘Because It Matters’.

The transformation from its previous brand philosophy, ‘Enjoyment Matters’, to ‘Because It Matters’ reflects the significant development BenQ has undergone to integrate innovative products, technological solutions and services into every aspect of life.  In keeping with the company’s corporate vision of ‘Bringing Enjoyment ‘N’ Quality to Life’ – the new brand philosophy serves to present the company in a new light to its customers and stakeholders.

“Technology impacts our daily lives in every aspect. BenQ, as a company that puts its consumers at the center of everything, has always been at the forefront of evolving consumer needs, driving the best user experience through people-driven technology and product design,” said K.Y. Lee, Chairman of BenQ Corporation. “The new brand philosophy in many ways perfectly underscores the company’s broadened commitment to improve the quality of life in this digital age. It also signifies the changes to take place within the company in terms of how we will work, create, design toward bringing more value to our consumers in the days to come.”

Under the new brand philosophy, ‘Because It Matters’, BenQ strengthens and adds to its commitment to elevate and enrich the aspects of life that matter most to people today – lifestyle, business, healthcare and education, empowering them to live better, increase efficiency, feel healthier and enhance learning through people-driven, innovation-fueled products, services and solutions, ranging from digital projectors, professional monitors, interactive large-format displays, imaging devices, mobile computing devices and LED lighting solutions. The philosophy underlies BenQ’s product development, business model, partnerships and corporate culture and is also what inspires its dedicated employees and directs the company in global citizenry.

Because it matters, BenQ will continue to utilize substantial resources and proven expertise in product design, visual display, mobile solutions and network convergence technologies with the hope to delight the world, offering a broad range of products, services and solutions. For more information, please visit

About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life”, BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters.  

About BenQ Group
The BenQ Group is a $20+ billion powerhouse comprised of 15+ independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees.  Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths.  By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service.  The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment ‘N’ Quality to Life.

The BenQ Group companies are:  BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BriView Co., Ltd., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp. and Raydium Semiconductor Corp..