Sydney, Australia – May 2013
: BenQ Australia will shortly launch their first flicker-free monitor onto the Australian market with the release of the GW2760HS VA display. Featuring a sophisticated slim design, innovative flicker-free technology, powerful energy-saving solutions, Reading Mode, 3000:1 native contrast and a true 8-bit panel, the GW2760HS is 27 inches of premium visual enjoyment for the office or home environment.
Nice and compact with a high-gloss frame and base stand, curvaceous neck and carbon fibre-patterned exterior rear, the monitor features an 11.5mm slim bezel and chassis design. Looks aside, it’s what’s inside that counts most. The GW2760HS’s distinguishing virtue is the inclusion of flicker-free technology which essentially makes it a better choice for eye health.
Eye fatigue is caused by flickering backlight and can result in headaches, eye strain and blurred vision with prolonged computer use. By replacing the conventional LED backlight, BenQ effectively eliminate flickering at all brightness levels, making the GW2760HS easier on the eyes when a computer is used for extended periods.
“It’s well documented that flicker-free technology reduces eye fatigue,” said Martin Moelle BenQ Australia’s managing director, “and this emerging technology is certain to provide a health benefit to all people who spend a large percentage of their day staring at a computer screen.”
Continued Moelle, “Of course, it’s not just computer screens which will benefit, but smartphones, PDAs, televisions and all digital panels are set to adopt flicker free technology – and the good news is that even though the technology is very new, it’s not adding great expense to the overall purchase price of the screen. So upgrading your computer monitor for the sake of your health doesn’t come at a cost,” he said.
BenQ’s flicker free 27” GW2760HS will retail for just $299.00 and will be available from May 2013.
A poll conducted in America in 2011 estimated that around 60% of American adults spent between 1-6 hours a day viewing content on electronic devices – while approx 22% spent 7-9 hours and a significant 12% spent more than 10 hours a day staring at a screen. (Poll Position – US research – November 2011)
It’s not unreasonable to suggest that a study conducted in Australia would yield similar results with so many Australians relying on computers, smartphones and digital panels to complete work projects, not to mention that these same devices are readily and frequently utilised for social and pleasurable pursuits like communicating, viewing entertainment programs or shopping online.
‘Computer Vision Syndrome’ or ‘CVS’ is now a very real and commonly diagnosed ailment which is described by Wikipedia as a “.. temporary condition resulting from focusing the eyes on a computer display for protracted uninterrupted periods of time. Symptoms include headaches, blurred vision, neck pain, redness in the eyes, fatigue, eye strain and dry eyes.”
“BenQ is proud to put its R&D muscle into producing digital lifestyle solutions that promote better heath and bring better visual enjoyment to all,” continued Moelle. GW2760HS at a glance:
- 3000:1 high native contrast ratio (this is three times that of a general panel, adding astonishing colour depth and definition to darkened complex images with the greatest subtlety and clarity.
- A true 8-bit panel that renders a total of 16.7 million colour shades compared to a 6-bit panel which is only able to achieve merely 2% of a similar range of colours, delivering smoother and more stable transition from one colour to the next.
- Senseye® Reading Mode that recreates the comfortable experience of reading actual books by adjusting the monitor’s colour temperature and brightness levels, as well as balancing its contrast ratio and sharpness to simulate the look of paperback paper.
- True Blacks and Minimised Light Leakage that bring out flawlessly layered and precisely contrasted details in even the darkest images.
- Colour Shift-free Technology that perfects skin tone and image colour presentation from a wide-viewing angle of 178˚/178˚ from left, right above and below by reducing the visibility of colour washout, or colour shift between normal and oblique viewing angles.
For further information and stockist details visit www.BenQ.com.au
Note to Journalists: product is available for review. To arrange please contact Toni Ruhle on 0413 721 290 or preferably Email: firstname.lastname@example.org
Images available on request. About BenQ
BenQ Corp. is a leading innovator of digital lifestyle products, providing an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company offers a broad range of projectors and monitors for any application and market — education, home, gaming, corporate, government, and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics. Whether it’s interactive digital whiteboards for classrooms, 3D-ready projectors for home theaters, short-throw projectors for boardrooms, or LED backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company’s products are available across Australia and New Zealand through leading value-added distributors, resellers, and retailers.
The BenQ digital lifestyle stands as a cornerstone of the company’s mission of “Bringing Enjoyment and Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with engineering. It is this commitment that has made BenQ the No. 1-selling DLP®
projector brand worldwide, as well as the No. 1 name in short-throw projectors.
More information is available at https://www.benq.com.au/
. About BenQ Corporation
BenQ Corporation is a renowned global trendsetter of connected digital lifestyle devices founded on the brand promise of “Bringing Enjoyment and Quality to Life.” With a keen insight into ever-evolving consumer preferences, BenQ uniquely creates the ideal balance of leading technology and signature design to provide visual and mobile solutions that elevate consumer lifestyles. BenQ continues to delight the world’s consumers with a broad product and embedded technology portfolio spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. About BenQ Group
The BenQ Group is a $21+ billion powerhouse comprised of 16+ independent companies operating in over 30 countries across numerous industries with a combined workforce of over 120,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment and Quality to Life.
The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BriView Co., Ltd., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., Raydium Semiconductor Corp., and Wellypower Corp.