What Is Color Accuracy and Why Is It Important?

  • Bob Wudeck
  • 2020-07-06
Color Accuracy Diagram
Color Accuracy Diagram
When it comes to movies, color accuracy plays a vital role and can affect the audience’s emotions. Inaccurate colors, such as colors that have a blue or yellow tint, don’t line up with what we imagine, and we immediately get a sense that something is off. Inaccurate colors can take our focus away from what’s happening on screen and make the viewing experience unenjoyable.
However, color perception can be subjective; some may see red while others see pink, which is why the Rec. 709 color standard was created by the International Telecommunication Union (ITU). The Rec. 709 standard is used by TV, movie, and AV industries to ensure all HD equipment including displays, DVDs, and Blu-rays, use the same color gamut, resolution, frame rate, and video specifications. The best projector for your home theater is one that has been proven and reported to be color accurate following professional calibration and testing of the Rec. 709 standard.
Using special instruments and calibration software to fine tune its color accuracy based on Rec. 709 color standard, BenQ’s family of CinematicColor™ Home Cinema projectors have not only been calibrated for gamma, black level, white level, neutral gray, RGBCMY color tracking, hue, saturation, brightness, and other qualities, they have also undergone strict inspection, providing buyers with a full color inspection report. BenQ is the industry’s only brand to adopt such high standards of color gamut and gamma calibration to exceed Rec.709 standards and provide those reports to you. The result is peace of mind and the satisfaction that all the colors — and the experience — will be just as the director intended.