BenQ ScreenBar Plus x SPEC: A B2B Case Study:
Improving office lighting boosts overall employee efficiency, leading to companywide success
The Cause of Workplace Eye Strain in Japan

According to a survey on 'salarymen/women's eye health' conducted by Oricon Communication, working people from the ages of 20~50 in Japan spend around 11 hours per day on laptop, smartphone and tablet use at home and in the office.

BenQ's Solution to Your Office Environment

When BenQ headquarters launched ScreenBar, over 2/3 of the 3000 employees made their purchase. They needed ScreenBar to alleviate eye strain and facilitate work efficiency since they worked long hours in front of the computer. This led to our realization that ScreenBar has the ability to improve working environments and solve office problems such as low productivity. Consequently, we decided to further provide an ideal office lighting environment by conducting a campaign that allows third party employees from the Japanese SPEC company to try out ScreenBar Plus.

Goal

With the help of ScreenBar Plus, we aim to use office space efficiently, level up employees' work efficiency, and further boost a company's overall productivity.

Campaign Overview

With the help of ScreenBar Plus, we aim to use office space efficiently, level up employees' work efficiency, and further boost a company's overall productivity.

Company Profile

Name: SPEC company 

Industry: IT 

Number of Employees: 100

Business Activities: Software Developing, Consulting,  Network Building 

Interviewees: 

20 to 60-year-old employees 

 

Management 1 

Sales 1 

Sales assistant 1 

Engineer 6 

Methodology
Product Sample: 10

6 weeks of user experience survey (including before and after)

Before Usage (1 week)

During Usage
(4 weeks)

After Usage
(1 week without using the product)

Survey Result Graph
Reduced tiredness
Increased working hours
Increased concentration
Increased strength
Increased satisfaction and comfort
Strength x Concentration x Health x Efficiency
Overall Improved by 153%
Growth rate after Screenbar Plus usage
Interview
Users' Testimonial
"I barely felt tired even if I had to work overtime."

(Sales Assistant/Female 30-40)

"My eye tiredness is lessened in the afternoon. I felt less stressed and it helped me to concentrate more on work."

(Sales/Male 50-60)

"I felt much more at ease around my office desk."

(Engineer/Male 50-60)

"It's a first step to office environment improvement."

(Management/Male 50-60)

Summary of Case Study
Survey Results

An overall 153% of improvement and increase in strength, concentration, health, and efficiency

Interview Results

Reduced tiredness, increased concentration, and improved work efficiency

With the help of ScreenBar Plus, SPEC company is able to use office space efficiently, boost employees' work productivity, and level up the company's overall performance.

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