BenQ Ranked #2 in Projector Market and #1 in the Short-Throw Segment in Asia Pacific*1, Middle East and Africa Markets

BenQ Ranked #2 in Projector Market and #1 in the Short-Throw Segment in Asia Pacific*1, Middle East and Africa Markets


TAIPEI, TAIWAN, Feb. 23, 2009 – BenQ Asia Pacific*1 reported today on fourth-quarter results for its projector business. These results showed in the Asia Pacific region (exclusive of China and Hong Kong), the Middle East and Africa, BenQ remained number two in the projector market and number one in short-throw segment with 36.5% market share; 14 countries clutched top spot including Japan, a highly demanding and competitive market. Overall, BenQ ranked second in the projector market and first in the DLP segment within this region through the year of 2008 according to the Futuresource Consulting. 

“The short-throw technology is the future, which does away with the need for large spaces that conventional projectors are restricted to. People can enjoy the same picture size only at half the projection distance, making them ideal for home movie viewing and gaming, as well as meeting room or classroom demos and presentations where space is limited—and that advantage has resulted rapid market growth,” said Adrian Chang, President of BenQ Asia Pacific Corp. “In 2008, the global and Asia Pacific short-throw market grew 112% and 115% respectively (Q1’08 vs. Q4’08). We are confident and expecting to robust growth to continue in 2009.”

“BenQ foresaw the user trend and launched quality short-throw models to satisfy consumers’ needs. Positive sales results have been reported from many countries, and we’re especially excited to be the short-throw leading brand we’ve achieved in the highly demanding and competitive Japanese market.” Chang added.

BenQ offers a full rang of short-throw projectors. The stylish MP512ST with its convenient HDMI/audio/video connections allows consumers to easily enjoy home entertainment. The MP522ST, a total small space solution for business and education, is ideal for small meeting room and classroom lively projections. People are capable to enjoy the flexibility of presenting in intimate settings without spatial constraints. The MP771, with a high 3,000 ANSI lumens of brightness and extra short throw technology 74”@1M, is excellent for public display applications and Interactive white board solution.

BenQ projector also ranked number one in SVGA segment in Asia Pacific, Middle and Africa markets; 12 countries were top three spots including Japan, Korea, Australia, Turkey, Saudi Arabia and etc.

*1 exclusive of China and Hong Kong