Saudi Arabian customers demand high end products
Fuelled by consumer demand for feature rich high end products BenQ, the global leader of digital lifestyle products, has experienced close to 30 percent growth in the Kingdom of Saudi Arabia (KSA) market for the first half of 2008.
BenQ has experienced record growth across the LCD monitor, projector and LCD TV segments with growth of 20, 40 and 50 percent respectively.
Saudi Arabia currently accounts for almost 20 percent of BenQ sales across the MENA region, claims BenQ.
The majority of sales growth is being seen at the top end of the product spectrum; for instance, BenQ’s LCD TV range is showing the majority of sales growth via its higher end VB3733 and SH4231 and SH 3731 models.
“The Kingdom of Saudi Arabia holds huge potential for BenQ and Saudi Arabian consumers have already responded exceptionally well to BenQ’s product offerings, particularly at the higher end of the spectrum,” said Manish Bakshi, General Manager, BenQ, Middle East and Africa.
In addition to its obvious attractions for energy-intensive industries, Saudi Arabia is also one of the world's fastest maturing economies. “With such strong economic prospects backed by sound regulatory framework, we are well placed to benefit from the sustained economic expansion in KSA,” stated Bakshi.
This continued local success will be due in part to BenQ’s major KSA partners including Rodana, Metra Computers; Saudi Global Computers These partners have strong track records in providing excellent customer service and after sales support.
BenQ has recently strengthened its market presence in Saudi Arabia with the launch of its latest Joybook series. The Joybook series release has seen BenQ partner with Saudi Global Computers for distribution throughout Saudi Arabia.
BenQ is planning to further build on its KSA market success by further expanding its local sales team. There are also plans to open a BenQ Zone in Riyadh that will stock BenQ’s entire computer and consumer electronic range.