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BenQ Launches the World’s First Professional Photography Monitor Designed for Photographers: the SW2401PT

BenQ Launches the World’s First Professional Photography Monitor Designed for Photographers: the SW2401PT


TAIPEI, TAIWAN, October 3th, 2014 – BenQ, an internationallyrenowned provider of digital lifestyle innovations, announced today the worldwidelaunch of its latest monitor creation: the SW2401PT. Feature-packed with a 24”QHD (2560x1440) display, 99% Adobe RGB color space, IPS technology, Hardware Calibration,14-bit 3D LUT, Delta E<2, Palette Master calibration software, OSDcontroller and Black-and-White Mode, this professional photography monitor is builtto faithfully and effortlessly reproduce and display the creative vision of photographersand help them transform the visual story they aim to create. With high coloraccuracy, detail precision and user-friendliness, the SW2401PT is certainly apicture-perfect companion for any photographic journey.

Designed to achieve visualperfection for professional photo editing, the SW2401PT is the first photographymonitor in the market that brings together a selection of high-end features forhighly reliable color accuracy, fidelity and consistency and seamlesscompatibility with DSLR cameras. The Adobe RGB color space enables the SW2401PTto display a greater range of color reproduction for shades of blue and green.So a more realistic color representation for outdoors and nature photographycan be displayed. Hardware Calibration allows users to adjust the image-processingchip in the SW2401PT without changing the graphics card output data, ensuringthat every photo is smoothly and consistently displayed just as it was taken.There are also two preset modes available for users to create theirpersonalized calibration settings. The 14-bit 3D Look Up Table (LUT) improvesRGB color blending accuracy for impeccable color reproduction, while DeltaE<2 in both Adobe RGB and sRGB color spaces offers the truest view of theoriginal image. The SW2401PT also comes with BenQ’s proprietary Palette Master calibrationsoftware, which can be used with a calibrator to optimize the color performanceof the display.

With the SW2401PT, no detail canescape discerning eyes. Every photographic image can be viewed with stunningclarity, definition and realness on the QHD (2560x1440) display. With fourtimes the pixel resolution of Full HD and nearly 77% more working space of astandard Full HD display, users can see more of the image they are editing andwith the most detailed viewing quality. The photography monitor is alsothoughtfully designed to give you the highest convenience for photo viewing andediting. The OSD controller puts remote control of the display setting in theusers’ hand, allowing them to customize display settings for variousapplications, such as photo editing, entertainment or web surfing, using thethree preset buttons. Users can simply switch between the presets by clickingthe preset buttons instead of going through complicated settings. The scrollbutton on the OSD controller further offers quick OSD navigation and settingfunctionality. Last but not least, the Black-and-White Mode allows users toreview and edit black-and-white photos without losing any detail or the tonethey aim to achieve. By previewing color photos in black and white beforeediting the actual effect, users can save a lot of time on guesswork ortrial-and-error.

The SW2401PT will be first releasedin America, Europe and AsiaPacific, in thecoming November. Please visit for more information.