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BenQ Asia Pacific Reports Strong Q1 LCD Monitor Sales

BenQ Asia Pacific Reports Strong Q1 LCD Monitor Sales


Taipei, Taiwan, April 23,2008 –BenQ Asia Pacific*1 reported today on first-quarter results for its LCD monitor business. These results showed that unit shipments of the company's LCD monitors increased by 41.6% in Q1 2008 compared to Q1 2007, significantly outperforming the overall market, which grew by 15.6%. Just since the previous quarter, Q4 2007, shipments increased by 24.8%, in contrast to the broader market, which saw an increase of just 2.2% according to the "Quarterly Desktop Monitor Shipment and Forecast Report" released by the NPD Group's DisplaySearch.


BenQ's strong performance in Q1 was driven by booming demand for the company's 19" widescreen and 20" widescreen LCD displays, which BenQ has successfully targeted at mainstream market segments in ASEAN countries. Meanwhile, BenQ's 15" widescreen LCD display has also sold well, drawing on demand created as CRT displays are phased out in emerging markets. Moreover, BenQ's 22" widescreen and 24" widescreen LCD displays are catering to customer needs in more mature markets.

"By taking advantage of our core strengths in product innovation, versatile marketing strategies and solid local partnerships, BenQ has had a record quarter for LCD monitor sales," said Danny Yao, director of BenQ Asia Pacific Corp.

The newly launched BenQ V2400W exemplifies BenQ's innovation capabilities. It not only features HDMI support, 1080p full HD support, a 2ms gray-to-gray response time, and 4000:1 dynamic contrast ratio, but also BenQ's new Kinergy design language, which evokes a sense of motion through static forms—also helping the BenQ V2400W win design awards such as the 2008 iF and red dot. The off-center base stand and curved back plate are unexpected yet appealing visual accents that help transform a utilitarian high-tech device into an aesthetically pleasing object.

"The commitment to advancing display technology and design is what drives the collaboration between two BenQ Group companies—BenQ and AU Optronics, which is one of the top three TFT-LCD panel manufacturers worldwide. This close partnership is able to provide the most demanding customers with high-performance LCD monitors offering the fastest response time and distinctive looks," Chang added. "As the proliferation of multimedia content accelerates, customers are looking to BenQ for solutions that enable a more enjoyable lifestyle experience. We are confident that we are on track with fulfilling market needs and reaffirm our fiscal year business targets."

About BenQ Corporation

BenQ Corporation, a leading provider of networked digital lifestyle devices, is a multi-faceted company with strengths in product design, visual technology and mobile technology. BenQ offers unrivalled breadth and depth of products and integrated technologies across platforms through the brand promise of “Bringing Enjoyment and Quality to Life,” including digital projector, LCD monitors, LCD TVs, digital cameras, laptop PCs, storage devices, mobile phones, storage media and human interface devices such as mice and keyboards. 2007 revenues of BenQ Corporation exceeded US$1.83 billion dollars.*2

About BenQ Group

The BenQ Group is currently comprised of 12 companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include BenQ Corporation, AU Optronics Corporation (world’s top 3 manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, Daxon Technology Inc., Daxin Materials Corp., BenQ Guru Software Co., BenQ Hospital, Darwin Precisions, Ltd, Raydium Semiconductor Corporation, Cando Corporation and Wellypower Co., Ltd. 2007 revenues of BenQ Group exceeded US$23 billion dollars.

*1 covering Middle East and Africa but exclusive of China and Hong Kong.
*2 including consolidated revenue of branded business before being separated from manufacturing business.