TAIPEI, TAIWAN, Feb 24, 2014- Bucking the sluggishness of the global projector market, BenQ’s DLP (digital light processing) projector saw its global share advance to 11.4% in 2013, up from 2012’s 10.4%, thereby retaining the top spot for sales of DLP projectors worldwide and the 2ndplace in the overall projector market for the fifth consecutive year. Video projectors for household use was the star performer, as its shipment jumped 43% last year, boosting its market share to 18% and securing the championship in 20 countries, including Germany, France, Russia, China, and Taiwan, in the fourth quarter.
Affected by uncertainty of the U.S. and European economy and shrinking education budget in developing nations, the global projector market slipped 3% in 2013. Having foreseen consumer needs, BenQ rolled out short-focus household model suitable for use in limited space, gaining warm reception – a major reason for its extraordinary performance in the household sector. In addition, in the education market, BenQ projector scored over 12% of shares globally and is ranked the highest in DLP projector sales for the fourth consecutive year.
In 2013, BenQ projector ranked first place in China and Europe, with 11.8% and 15.8% of shares, respectively, and was on the top-three list in 31 countries, including championship in North Europe, Russia, and India, and runner-up in Canada, Australia, and Brazil. In the video projector sector, BenQ was the leading brand in 20 countries, including Germany, France, Russia, China, and Taiwan, in the fourth quarter, garnering 25.5% global share, thanks to the company’s long-term dedication to the development of sales channel and marketing.
Conway Lee, President of BenQ Corporation, attributes the company’s remarkable performance to laborious study of the lifestyle of users, such as the emphasis on the color and image quality of home use models among consumers, which then becomes important information for the company in improving its product design. Lee pledges to continue pursuing technological innovation and developing new markets and applications, so as to provide products and even integrated solutions to further fulfill the market demands.