Induced by market recovery and demand associated the FIFA World Cup, BenQ scored 20% year-on-year growth in global shipment of projectors in the second quarter, boosting its global market share to 13%, a record high, with share for Full HD models hitting 26%, the world champion. The robust growth has enabled BenQ to consolidate its status as the world’s second largest projector brand, and the top selling DLP projector brand.
The projector market picked up in the first half, with the global shipment growing 12% year-on-year. Thanks to rollout of short throw home projector projectors and inroads into the educational markets of emerging nations, BenQ’s projector shipment jumped 20% year-on-year in the first half, with the global share of its Full HD models topping 26%, the world champion. Education market wise, the company continued to focus on short-throw models, striving to enhance teacher’s user experience like eye damage from projectors beam and the obstruction from long projection distance, on top of high luminosity amid dim light.
For regional markets, BenQ made major gains in Europe, China, and Asia-Pacific in the second quarter, garnering over 20% share in Europe and expecting to become the European champion in the second half. The company scored shares of 13.6% and 11.7%, respectively, in China and Asia-Pacific in the second quarter. For individual countries, BenQ ranked among top three in 30 countries, including champion for the North Europe, Russia, and India and runner-up in countries like Canada, Australia, and Brazil.
Thanks to long-term effort in channel deployments and constant improvement in marketing, BenQ has consolidated its status as the leading brand for DLP. Conway Lee, President & CEO of BenQ, points out that the company can put forth models meeting consumer needs, thanks to its continuing effort in studying the life style of users, main reason behind the company’s top ranking in half of the countries worldwide. In the future, BenQ will continue to seek technological innovation, satisfying the needs of various markets via products with even better quality and integrated serviced, thereby fulfilling the commitment and vision to “Bringing Enjoyment ‘N Quality to Life”.