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BenQ Joybooks experience 300 percent sales growth in Egyptian market

BenQ Joybooks experience 300 percent sales growth in Egyptian market


Contribute to strong half year overall growth

BenQ, the global provider of digital lifestyle products, has experienced more than 300 percent sales growth across its Joybook range of laptop computers, contributing to the company’s overall Egyptian market growth of 55 percent for the first half of 2008.

The Joybook sales growth follows the release of the A53, Q41, S32 and R43 models which are satisfying Egyptian consumer demand for feature packed and stylish laptop computers.

BenQ also experienced impressive sales results with its LCD TV and digital projector businesses experiencing 212 percent growth and its LCD monitor business growing 50 percent.

“Egypt is a key market for us, and, with the assistance of our local channel partner IBS, we are planning to continue this incredible market growth,” said Manish Bakshi, General Manager, BenQ, Middle East and Africa.

“We feel proud to be associated with BenQ for the past 5 years, which has indeed been fruitful with our revenue target exceeding 35 to 40 per cent, consistently over the years. BenQ’s continuous support and deep understanding of the local market combined with our strong infrastructure facilities have worked wonders for our local retail and channel partners,“ said Mohamed Sameh CEO of IBS.

Egypt is in the middle of a major economic makeover and driving this, although quietly, is the rapid transformation of the consumer electronics market. “Our experience thus far in Egypt has been one of consistent demand across our entire product range in both the consumer and corporate sectors,” said Bakshi.

BenQ’s retail sales growth can be attributed in part BenQ Purple Warriors, exclusive merchandisers spread across various retail outlets across Egypt including Carrefour, Compume, Hyper One, Appliance.Raya , Gaballa Group & Radioshack.

BenQ’s corporate sales efforts have thus far resulted in several corporate and educational tenders being secured. BenQ is planning to build on its Egypt market success by further expanding its local sales team. There are also plans to open a BenQ Zone in Cairo that will stock the entire BenQ computer and consumer electronic range.