Leading digital lifestyle brand achieves AED 350 Million
Dubai, UAE, January 20, 2008- BenQ Middle East has achieved an overall revenue target of AED 350 million for 2007, posting a 30 per cent increase in profits as compared to 2006.
Overall, Digital lifestyle leader, BenQ made strong inroads into the Middle Eastern markets, where it holds the number two position in projector sales, with 14 per cent market share, and the number three spot for LCD monitors with a 16 per cent market share. The success of a third product, LCD TV, with a market share just shy of eight per cent, also contributed to the financial growth of the company.
"These sales figures are a result of BenQ's continuous commitment to innovation and design, demonstrated in this region over the past six years," said Manish Bakshi, General Manager, BenQ Middle East and Africa. "Indeed, 2007 was a truly exceptional year for us as we managed to enter new markets in Kazakhstan, Morocco and Tunisia. In addition, we were aggressive in our retail expansion, opening the first BenQ Zone in the MENA region."
In the first quarter of 2008, part of BenQ's further growth plans will launch the much-awaited Dual Display Joybook Q41 that is targeted at mobile professionals in the region with its Windows Slideshow and dual screen design. Additional new products to hit the ME market are split-screen projectors, X800 super slim cameras, 46" and 52" LCD TVs and its X-series LCD monitors.
"The Middle East has emerged as one of the most dynamic markets for BenQ and consumers are more quickly adopting mobile and modern technologies for their use. Customers are increasingly looking for more design-oriented products and BenQ's latest models blend state-of-the-art features with functionality and stylish designs," he added. "These products being launched including the Dual Display Joybook Q41 and advanced projector, camera and monitor products, will ensure that 2008 is an equally remarkable year."
"In addition to offering quality products, we owed our 2007 success to BenQ's strong relationships with consumers and the trust and confidence developed with our local channel partners. We promise to continue building on these attributes as we increase our retail options. Executed well, these are the factors that will help us realise our goal of being the top brand in the region in the upcoming years," Bakshi concluded.