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About BenQ
Overview

Welcome to BenQ Corporation – a world-leading human technology and solutions provider driven by the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life” to elevate and enrich the aspects of life that matter most to people today – lifestyle, business, healthcare and education. Set apart by the unique philosophy of “Because it matters”, BenQ is committed to empower people today to live better, increase efficiency, feel healthier and enhance learning through people-driven, innovation-fueled products, services and solutions. The spirit, as our very existence to improve the experience of life in every aspect, underlies our product development, business model, partnerships and corporate culture. It is also what inspires our dedicated employees and directs us in global citizenry. Because it matters, BenQ will continue to utilize substantial resources and proven expertise in product design, visual display, mobile solutions and network convergence technologies with the hope to delight the world, offering a broad range of products, services and solutions: digital projectors, professional monitors, interactive large-format displays, imaging solutions, mobile computing devices, and LED lighting solutions.1

Executive Profiles
  • Chairman, BenQ Corporation
  • Conway Lee

    K.Y. Lee is Chairman of BenQ, a world-leading human technology and solutions provider dedicated to elevating and enriching aspect of consumers’ lives that matter most to people today – lifestyle, business, healthcare and education. His strategic vision, forward-thinking leadership and determination has not only led BenQ Corporation and the BenQ brand, but also BenQ Group as a whole, through development transitions and expansions that result in the transformation of the corporate vision, “Bringing Enjoyment ‘N’ Quality to Life”, and the birth of a new brand philosophy, “Because it matters”. With the hope of providing the world with the means to live better, increase efficiency, feel healthier and enhance learning, Lee has taken broad steps to drive worldwide growth and success critically acclaimed by industry experts and praised by consumers – and will continue to do so as he leads BenQ into the future.

  • President & CEO, BenQ Corporation
  • Conway Lee

    As President of BenQ Corporation, Conway Lee oversees the company’s worldwide development and operations, including sales, product management and marketing, new business development and global distribution chain management. His goal of helping BenQ grow as a world-leading human technology and solutions provider has had Lee focusing the company’s R&D investments on technological innovations while responding vigorously to the rapid change of needs in lifestyle, business, healthcare and education with a wide portfolio of people-driven products spanning digital projectors, professional monitors, digital signage, interactive large-format displays, imaging solutions, mobile computing devices, and lighting solutions. From 1998 to Sept. 2008, Lee led the charge in development of BenQ’s European regional sales and marketing network, as well as establishing new business models that included marketing strategies and channel policies. Under his leadership, BenQ Europe has achieved a 400% revenue growth since 1998, with branch offices located in the United Kingdom, Germany, France, the Netherlands, Austria, Spain, Switzerland, Russia, Italy, Sweden, Poland, Romania, and the Czech Republic. In 2006, he served as General Manager of BenQ’s Digital Media Business Group before assuming his current position in September 2007. Prior to joining BenQ in 1998, Lee worked with the Acer Group from 1989 to 1998. Lee holds an MBA from the University of Southern Mississippi in the United States.

  • General Manager, BenQ Technology Product Center
  • Peter YF Huang

    Peter YF Huang was appointed General Manager of BenQ Technology Product Center in December 2013. In his capacity as GM, Huang oversees the strategic planning, product development, procurement and marketing of all product lines. Drawing from the marketing knowledge acquired from IDP of UC Berkeley Extension, and blending that with his extensive background in science and engineering and more than 20 years of experience in the IT industry, Huang brings to the playing field unique perspectives and orientations on the market that in turn sparks and fuels the strategic development of BenQ’s products. Particularly, Huang has a keen eye for changing times and consumer needs. This not only helps him stay a step ahead but also ensures that every product is developed to strategically answer market demand and every marketing campaign is executed to build new success for the company. Huang joined BenQ in 1993, when he was responsible for the development and management of the company’s laser printer, scanner and digital camera lines. He was promoted in 2008 to lead the projector business through five consecutive years of strong growth, outperforming revenue and market share targets, and more importantly turning BenQ into the number-one DLP® projector brand in the world. In 2012, Huang assumed the role of General Manager, Display Products Business Group. During which, he achieved unparalleled niche market success with award-winning professional gaming monitors, bringing the business around and turning his vision into revenue. Huang holds a Master of Management Science degree and a Bachelor of Control Engineering from National Chiao Tung University, Taiwan.

  • President, BenQ America
  • Lars Yoder

    Lars Yoder currently serves as the President of BenQ America and is responsible for general management, regional sales & marketing, operations, and business development in the United States and Canada. Prior to joining BenQ America, Mr. Yoder held a variety of business and marketing positions with Texas Instruments Corporation including Vice President and General Manager of the Company's DLP Front Projection Business. During his time leading DLP Front Projection, the business grew to record levels of revenue & profit and worldwide market share rose from 20% to over 50%. Lars also had success creating new markets and working closely with customers to bring highly differentiated products to the marketplace. Mr. Yoder enjoys spending time with his wife and five children in his spare time. He earned his B.S. in Optics from the Hajim School of Engineering and his MBA from the Simon Graduate School of Business, both at the University of Rochester in New York, USA.

  • President, BenQ Asia Pacific
  • Jeffrey Liang

    Jeffrey Liang serves as President of BenQ Asia Pacific Corp., responsible for BenQ’s regional operations in Asia-Pacific, which is comprised of Australia, Japan, Korea, South East Asia, India, Middle East and Africa. Liang was previously Director for projection products at the global headquarters, achieving miraculous results leading BenQ’s projectors to being the No. 1 DLP brand worldwide also No. 1 in Full HD segment with 30% share of market. Prior to this role, Liang served as Business Line Manager for projectors and in a short span of three years was promoted to Director of BenQ Europe’s business management team, overseeing all categories with the mission of expanding the company’s sales channel network and increasing the market share and profitability in Europe. During his post, Liang doubled the market share for projector products from 8% in 2008 to 16% in 2013. Not only did Liang achieve new heights for projector business, Liang correspondingly made BenQ the leading brand in gaming and large-size monitor segments in Europe. All these had further strengthened BenQ’s brand position among its target audience while bringing significant contribution to the company’s capability. Since joining BenQ in 2004, Liang has held key positions for various units of the company, including the global headquarters, European headquarters, and China headquarters, mainly responsible for business development and product management. Throughout his 12-year cross-section and cross-regional posts, Jeffrey Liang has accumulated abundant experience in new market development, management of local team and sales-channel management in various regions. Jeffrey Liang holds MBA degree from Boston University, US as well as a degree in statistics from National Cheng Kung University.

  • President, BenQ China
  • Michael Tseng

    Michael Tseng is President of BenQ China, responsible for all of BenQ China’s operations and strategy. Tseng has over 20 years of professional experience in product line management, marketing and business operation through his various roles at the headquarters and the Greater China practices. Tseng also serves as General Manager of BenQ Entertainment Inc., where he plays a pivotal role in leading the creation, promotion and expansion of brilliant film work for theatrical, television and home entertainment across Asia. Tseng first joined BenQ in 1994 as the product manager of the CD-ROM product line, placed in charge of the worldwide marketing and distribution of BenQ CD-ROMs. During which, he spearheaded the global expansion of the company’s OEM business and marketing channels, leading BenQ into a top-five global CD-ROM brand with growing distribution channels throughout the U.S., Japan, Korea, Europe and Taiwan. In 1997, Tseng was expatriated to Suzhou, China with the mission to introduce the BenQ brand into the country. He singlehandedly established the BenQ China office and assembled its first-ever marketing team. Under his leadership, the office expanded from a crew of three to a full-scale national business operations command center of more than 900 employees. Together, phenomenal brand influence was achieved nationwide in a few years’ time. BenQ became a leading brand in China’s traditional PC peripherals market and a lifestyle brand that brought endless enjoyment to contemporary living through the introduction of fresh, stylish products. A highly driven business leader with a strong passion in cultivating young talents and building corporate culture, Tseng has coached countless BenQ superstars in company workshops and distributors’ meetings. A recipient of numerous business operations, marketing and leadership awards, Tseng is often invited to esteemed colleges and universities as their guest of honor and speaker, which he takes the opportunity to spread BenQ seeds as he tours around the country. Tseng earned a bachelor’s degree in Marine Technology from National Chiao Tung University and a master’s degree in Power Mechanical Engineering from National Tsing Hua University in Taiwan prior to furthering his studies in the Graduate Institute of Industrial Management at University of Missouri, U.S.A. in 1989. Tseng was later sent by the company to Lausanne, Switzerland to receive advanced management courses at the world-renowned International Institute for Management Development – IMD.

  • President, BenQ Europe
  • Pete Wang

    Pete Wang is President of BenQ Europe, with over 15 years of experience in sales, marketing, operations, and business development. Wang has progressed through a series of leadership roles at BenQ, including an expatriate assignment to BenQ Europe from 2002 to 2005 as the business manager of the LCD team. During which, Wang achieved immense success driving high annual revenue growth from scratch and turning the brand into a top player in Europe. The product line became the biggest revenue contributor in the business portfolio of BenQ Europe and of the regional mix of global LCD business. An open-minded leader known for his innovative thinking, engaging personality and excellent teamwork skills, Wang is expected to bring new dynamics to the multi-culture team and broaden the talent pipeline. Most recently, Wang served as Director of Consumer Cloud Product Business Unit, where he was responsible for the consolidated P&L and the development of new business categories. He was put in charge to lead and manage the day-to-day operations of key departments within the unit. Prior to that role, Wang oversaw the consolidated P&L and led the development of the company’s digital camera business as Director of DSC Product Business Unit. Under his leadership, the teams successfully managed a remarkable revenue growth and contribution margin growth for consecutive years. Wang held various senior management positions in business development, channel management and operations within the company early in his career, providing functional oversight of business strategies and operations of the system and display product lines. Wang was outstanding in surpassing the targeted profitability, productivity and growth with high success rates. Wang earned his Bachelors of Business Admiration degree from National Cheng Kung University and his Master of Business Administration degree from National Sun Yat-Sen University.

  • President, BenQ Latin America
  • Israel Bedolla

    Israel Bedolla currently serves as the President of BenQ Latin America and is responsible for general management, regional sales & marketing, operations and business development in Latin America including Mexico and Brazil. Since joining BenQ in 2001, Bedolla has held key positions in the Region such as Mexico Country Manager, Mexico General Manager, Brazil General Manager, VP for Latin American in charge of Customer Care & Marketing. Bedolla contributed to the establishment of the Latin America business distribution network as well as all local service networks in that region. In addition develop comprehensive business network and distributions for the company, Bedolla, recognizing the importance of talent incubation has actively taken the initiatives to recruit, train and retain the most talented young professionals for BenQ companies in Latin America. Prior to joining BenQ Latin America, Mr. Bedolla held a variety of business and marketing positions with Mexicana de Electronica Industrial, including Business Unit Director for telecommunications, Consumer Electronic and PC divisions. Mr.Bedolla enjoys spending time with his wife and kid in his spare time. He earned his Electronic Engineering degree from Valle De Mexico University, MBA from ITESM and a Marketing degree in Anahuac University all of them in Mexico City.