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Jimmy Davlouros Named Executive Vice President of Sales and Marketing for BenQ America Corp.

Brings Proven Track Record of Success After Securing Number-One Marketshare of Projectors and LCD Monitors for BenQ Canada

05-09-2005

IRVINE, CA (May 9, 2005) – BenQ, a leading manufacturer of digital lifestyle devices, today announced the promotion of Jimmy Davlouros to executive vice president of sales and marketing for BenQ America Corp. In his new role, Davlouros is responsible for all sales and marketing initiatives for the United States and Canada, growing BenQ’s dealer base in those countries, and increasing the profitability of BenQ’s various consumer electronics product lines. Davlouros will report to Ralph Tang, president of BenQ America Corp.

Davlouros was formerly the vice president and general manager of BenQ Canada, where he grew marketshare for projectors and LCD monitors from non-existent to number one in only 11 months. Citing figures by DTC World Wide (for projectors) and Evans Research Corp. (for LCD monitors), in Q3/2004, BenQ Canada captured 22 percent of the total market for projector market and 24 percent for the LCD monitors, making the company number one in both product categories.

“What Jimmy was able to accomplish in less than a year, going from zero marketshare to number one in our two highest-profile product categories, is nothing short of incredible,” said Tang. “Jimmy is the ideal leader to further strengthen the relationships with our dealers, grow revenues and profitability, and elevate the BenQ brand in the Americas to the high level that exists in Asia and Europe.”

A 20-year veteran of sales and marketing in the technology sector, Davlouros began his career at Brother International’s IT Group in 1992, where he became the first sales manager to join the Board of Directors for Product Planning. In 1998, he moved to Samsung Electronics, and established himself on the Board of Directors for Product Planning. In 2000, he was appointed vice president. Davlouros joined BenQ as vice president and general manager in October 2003.

“BenQ is an internationally recognized, tier-one brand, and my job is to bring that same level of brand excitement to the U.S.,” said Davlouros. “Having seen firsthand how well the brand was embraced in Canada, there is absolutely no limit to how high BenQ can climb in the Americas.”

Davlouros plans to pursue a marketing mix for BenQ that will balance between communicating to the important sales channels and the business consumer. “In all of our business transactions, BenQ will ‘invest’ its resources back into its business partners in the form of recycling marketing funds back to the channel, performing more advertising, creating multi-lingual communications vehicles, and running exclusive events for partners,” said Davlouros. “We plan to deliver our partners a business marketing proposition that really has not been seen in the consumer electronics industry.”

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