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BenQ Launches Platinum Qreseller Program

New, Premier-Level Partner Program Elevates Margins for VARs and Resellers

03-16-2005

Las Vegas, NV (March 16, 2005) – BenQ, a leading manufacturer of PC peripherals and digital lifestyle devices, today announced its new Platinum Qreseller program at the Intel® Solution Summit. The Platinum Qreseller program by BenQ is a premiere level partner program designed to provide the highest levels of support for system builders, integrators and resellers who provide custom solutions to small and medium businesses, government and education customers, as well as end-users.

BenQ developed the program in association with several of its current, top-producing Qresellers to ensure that the program’s offerings address their most pressing needs. With the creation of the Platinum Qreseller program, BenQ added a wider array of benefits, in addition to the core offerings of the original Qreseller program.

“BenQ has a great opportunity to expand its channel presence and reach out to our partners in a more effective way,” said Al Giazzon, vice president of marketing at BenQ America Corp. “The Platinum Qreseller program enhances BenQ’s efforts to deliver relevant solutions that enhance margins and increase profitability.”

“By creating this new Platinum Qreseller program, BenQ is proving its commitment to the channel,” said John Samborski, president of Ace Computers. “By including their top reseller partners, such as Ace Computers, in the development of the Platinum Qreseller program, BenQ has made positive enhancements to the overall Qreseller program that will better serve the channel and BenQ’s partners.”

Some new features of the Platinum Qreseller program by BenQ includes:

  • Dedicated Account Management: A BenQ Account Manager will work with Platinum members to discuss business needs and walk through the various program benefits.
  • Market Development Funds: With a BenQ Account Manager, members will be assisted in developing a specific marketing program to drive business.
  • Platinum Seed Unit Program: Members can receive seed units of select BenQ products to help gain immediate awareness of new models for specified end-user accounts.
  • Platinum RMA and DOA Support: Platinum members get an enhanced three-year LCD monitor warranty, which provides a “replace-with-new” warranty instead of the industry standard “replace-with-refurbished” policy.
  • Platinum Dedicated Technical Support: The dedicated support line gives members a direct link to BenQ level one technicians via a dedicated toll-free number.

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