|City of Industry, CA (June 1, 2004) - BenQ, a leading manufacturer of digital lifestyle devices, today announced a new corporate partnership with NASBA, the Association of Channel Resellers. As a Corporate Partner of NASBA, BenQ will further strengthen its channel programs by building deeper and more valuable partnerships with the reseller community through specialized promotions and marketing efforts, electronic order confirmation and premiere support services. |
BenQ is a $3.6 billion global manufacturer of a complete line of branded IT and consumer-based products, including LCD monitors, optical storage drives, input devices, digital projectors, LCD TVs, plasma displays, digital cameras, MP3 players and mobile phones. BenQ is the third-largest LCD monitor manufacturer, top DVD manufacturer and fourth-ranked maker of mobile phones. With this expansive range of products along with more than 30 sales and marketing offices worldwide, BenQ is ideally suited to serve its channel partners in any geography with targeted IT and consumer electronics solutions.
To provide the highest levels of support for NASBA channel members-BenQ is developing its infrastructure, programs and processes to focus on the needs of system builders, integrators and resellers. With the company's diverse product line-up and offerings, BenQ offers NASBA members a complete portfolio of products that will grow their business and provide solutions to their own customers.
"We are thrilled to have BenQ join NASBA," said Robert Danese, executive director of NASBA. "With all the new and exciting products in BenQ's product line, such as LCD monitors, keyboards and drives to convergent products such as home-theater projectors and LCD TVs, I know that our members will see the value of having BenQ not only as a Corporate Partner, but a long-term collaborator that is looking out for everyone's best interest. BenQ will be a great source and solution for our members."
"By joining NASBA, BenQ has a great opportunity to grow with the channel and reach out to our partners in a more effective and streamlined way," said Al Giazzon, vice president of marketing at BenQ America. "I have been involved with NASBA for many years, and am looking forward to continuing my relationship with the members and other partners within the organization. Our Corporate Partnership demonstrates our commitment to the channel, and our dedication to creating and building effective and relevant programs that will provide solutions, enhance margins and increase revenues for NASBA members."
"As one of the fastest-growing brand at D&H, we are excited that BenQ has joined NASBA," said Dan Schwab, vice president of marketing at D&H Distributing, one of America's largest wholesale distributors of microcomputer products, consumer electronics, educational and security products. "BenQ's diverse product categories span from IT solutions to convergent consumer products, a perfect match for D&H and our NASBA members."
NASBA, the Association of Channel Resellers, was founded in 2001 and is a professional trade organization with over 12,000 member companies. Our members service the white box, integrator and solution provider segments of the high-tech industry throughout North America. NASBA provides enhanced access to our community, industry, our partners and strategic alliances. Members experience enhanced profitability and growth through exclusive programs, services and cost saving opportunities.
BenQ is an industry leader in networking lifestyle devices with an expertise that encompasses display, storage, imaging, wireless and broadband areas. BenQ has manufacturing plants in Malaysia, Mexico, China and Taiwan. The company has 15,305 employees worldwide, supporting a strong global sales marketing and service network spanning Asia-Pacific, Europe and the Americas. BenQ has research and development facilities in Taiwan, China and the U.S., and has more than 2,000 research and development employees. BenQ has amassed 1,225 global patents. For more information about BenQ, please visit our Web site at www.BenQ.com.