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BenQ Projectors Light up Downtown Dallas During 'The Aurora Project' Art Exhibit

Outdoor Contemporary Art Event Comes to Life With Colorific™ Projector Image Quality


COSTA MESA, Calif. — Oct. 15, 2013 — BenQ America Corp., an internationally renowned provider of digital lifestyle innovations, today announced the sponsorship of "The Aurora Project" — a free outdoor contemporary art exhibit held in Dallas on Oct. 15 to 18, 2013. Providing a total of sixty Colorific™ projectors to the cross-genre event, BenQ is continuing its commitment to the visual arts community — providing mixed-media artists and curators with projectors that blend both ease-of-use and market-leading color quality to bring today's most daring creative visions to life.

Held within the rapidly developing Dallas Arts District, The Aurora Project stages interactive new media projects involving light, video, performance, and sound set in exciting and unexpected public places. For two nights, the event will transform Dallas' 68-acre downtown core into one of the nation's largest outdoor exhibitions of contemporary art, featuring collaborations between hundreds of local, national, and international artists. With a new branch located in Dallas-Fort Worth, BenQ's involvement in the one-of-a-kind experience echoes the company's pledge to support both local cultural events and the larger artistic community.

"BenQ is excited about being a new member of the Dallas community, and we are thrilled to lend our support to Aurora 2013," said Jan Spence, Director, Marketing Communications at BenQ America Corp. "By developing projectors that provide spectacular image quality, a growing number of curators and artists are turning to our technology for their creative projects. With the ability to cast over one billion stunning colors in a variety of setups and lighting scenarios, our Colorific projectors are specifically equipped to push the boundaries of the imagination, inspiring audiences through the magic of larger-than-life installations."

Designed for visual display projects such as art projection installations that require prolonged image projection, BenQ's Colorific projectors deliver more than one billion stunning colors, higher contrast ratios, and longer-lasting image quality over extended usage. As a result, projection installations gain more stable pictures with richer blacks, more luminescent whites, and a crisper overall projection experience. Thanks to their high contrast ratios, BenQ projectors also deliver sharper picture quality, which enables the reproduction of finely detailed images in a variety of ambient lighting settings, and adds to the flexibility of the projectors' installation options.

"Within the arts community, BenQ is increasingly contributing as a patron of innovative projected visual art, supporting a number of important exhibits and events across the country," said Spence. "As today's mixed media artists seek simple ways to unleash their creative visions, BenQ projectors provide an appealing combination of reliability, durability, and immaculate performance to ensure that image quality is sustained over long projection periods."

Projectors selected for "The Aurora Project" exhibition include BenQ's W7000, W1070, EP5920, and short-throw MW851UST and MW860UST devices. More information on BenQ's projectors is available at www.BenQ.us.

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About BenQ America Corp.
The BenQ digital lifestyle brand stands for “Bringing Enjoyment and Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with engineering. It is this mantra that has made BenQ the No. 1-selling DLP® projector brand worldwide, as well as the No. 1 name in short-throw projectors. BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of projectors, flat panel displays, and monitors for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, AV and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics. Whether it's interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat panel displays for digital signage, or LED backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company's products are available across North America through leading value-added distributors, resellers, and retailers.
More information is available at www.BenQ.us or www.BenQ.ca.
About BenQ Corporation
BenQ Corporation is a renowned global trendsetter of connected digital lifestyle devices founded on the brand promise of “Bringing Enjoyment and Quality to Life.” With a keen insight into ever-evolving consumer preferences, BenQ uniquely creates the ideal balance of leading technology and signature design to provide visual and mobile solutions that elevate consumer lifestyles. BenQ continues to delight the world's consumers with a broad product and embedded technology portfolio spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions.
About BenQ Group
The BenQ Group is a $21+ billion powerhouse comprised of 15+ independent companies operating in over 30 countries across numerous industries with a combined workforce of over 120,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group's vast resources, broad R&D, and distinct strategic strengths. By leveraging each company's vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment and Quality to Life.
The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world's top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BriView Co., Ltd., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., Raydium Semiconductor Corp., and Wellypower Corp.
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