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BenQ Announces Partnership with Dr. Hanish Patel as Spokesperson for eye-care™ Technology

The global technology company will partner with the optometrist for public relations and marketing initiatives for 2019

01-14-2019

COSTA MESA, Calif. – Jan. 14, 2019 – BenQ America Corp, a world-leading display technology and solutions provider, announced today its partnership with Dr. Hanish Patel as the official spokesperson for BenQ’s eye-care™ technology. Throughout this partnership, Dr. Patel will support the company’s commitment to elevating and enriching consumers’ lives by utilizing his medical experience in various public relations and marketing initiatives to showcase BenQ’s state-of-the-art eye-care technology. 

 

“This partnership with Dr. Patel will help to educate and deliver credibility on the high quality of our products and technology, particularly with the eye-care features built into our computer monitors,” said Steve Yang, senior director at BenQ America Corp. “Dr. Patel is a seasoned professional when it comes to eye health. We welcome his expertise and insight to BenQ America.”

 

Dr. Patel is an optometrist and founding partner of the Eye Associates of New York and the Center for Ophthalmic and Vision Research. Located in New York City, the practice offers innovative eye care treatments for patients with a wide variety of needs in visual care. Dr. Patel maintains a professional membership as a fellow of the American Academy of Optometry, which recognizes knowledgeable and experienced professionals who have met the high standards of professional competence on a broad range of issues for eye care.

 

Digital eye strain is a growing issue in the U.S., per the 2018 Nielsen Total Audience Report which found that Americans spend more than 11 hours per day in front of a screen. With an increase in screen time, The Vision Council reports that more than 60% of Americans report symptoms of eye strain from their digital devices. In order to combat these issues, BenQ launched its exclusive eye-care technology line worldwide in 2014 to help viewers reduce digital eye strain and fatigue and provide them with a healthier and more enjoyable viewing experience at work and at home.

 

The eye-care line includes the below technological advancements, and all BenQ monitors feature at least one of the below eye-care technologies.

·       Brightness Intelligence detects ambient light levels in a viewing environment to automatically adjust on-screen brightness automatically.

·       Brightness Intelligence Plus detects ambient light levels in a viewing environment to automatically adjust on-screen brightness and color temperature throughout the day.

·       ZeroFlicker™ Light technology eliminates the harmful flicker of traditional LCDs to prevent fatigue and vision damage.

·       Low Blue Light technology filters out hazardous blue light, effectively reducing eye fatigue and irritation.

 

“I am very excited to partner with BenQ America as the spokesperson for their exclusive eye-care technology line,” said Dr. Patel, OD, FAAO. “The company’s commitment to enhancing consumers’ lives, especially with preventative eye care, is incredibly important in this technological world as consumers continue to spend more time in front of screens. I am looking forward to sharing their advancements over the course of this partnership.”

 

For more information about BenQ’s eye-care technology, please visit https://www.benq.com/en-us/campaign/eye-care.html.

 

About BenQ America Corp.

The world-leading human technology and solutions provider, BenQ is aiming to elevate and enrich every aspect of consumers’ lives by designing products with a purpose. BenQ sells and markets innovative technology products, consumer electronics, computing, and communications devices. Founded on the corporate vision of “Bringing Enjoyment N’ Quality to Life,” BenQ focuses on the aspects that matter to most people today – lifestyle, business, healthcare, and education - with the hope of providing people with the means to live better, increase efficiency, and enhance learning by providing people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications, and lifestyle lighting. Because it matters. For more information about products and to purchase, visit www.benq.com.

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