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BenQ Immerses Creative Professionals in True-to-Life Color Reproduction With New Displays at SIGGRAPH 2017

PD Designer and SW Photography Series Monitors Offer Breathtaking Visual Clarity on Display


COSTA MESA, Calif. — July 13, 2017 — BenQ America Corp., an internationally renowned provider of visual display solutions, today announced it will launch the individually engineer-calibrated PD2500Q designer monitor and the SW271 4K Adobe RGB color management photography monitor at SIGGRAPH 2017, taking place Aug. 1-3 at the Los Angeles Convention Center. The new monitors will be showcased alongside BenQ's robust lineup of displays created for graphic design, photography, CAD/CAM, animation and video post-production professionals.

"The progression of visual tools and applications in this digital era calls for display technologies to advance at full capacity to meet the rising demand for larger screens, and 4K resolutions to fill them," said Steve Yang, senior director at BenQ America Corp. "BenQ is committed to ensuring that the finest detail is precise, so designers are never caught off-guard with their finished piece. At SIGGRAPH 2017, attendees will see our latest color-accurate displays, including our new PD2500Q, which meets the strictest color space standards, and the SW271, which offers photographers convenience and clarity for exacting details."

BenQ's PD2500Q 25" 2K QHD (2560x1440) LED IPS panel is the first monitor in the PD designer monitor series to be individually calibrated by factory engineers, bringing out the finest details in superb clarity and depth to inspire absolute design confidence. The custom calibration ensures 100% sRGB and Rec. 709 color gamut accuracy and meets Technicolor® Color Certification and strict Delta-E and Gamma tolerances. The monitor's other custom features are also designed to deliver a seamless, unquestionably accurate creative workflow, including CAD/CAM Mode, Animation Mode and Darkroom Mode, each addressing specific creative requirements. The ultra-slim bezel is ideal for dual-monitor setups and its 90-degree pivoting, height-adjustable stand enhances display productivity and versatility. The monitor features a comprehensive array of connectivity options to address the growing range of source devices and setups, including Multi-Stream Transport (MST) support, DisplayPort, mini DisplayPort, HDMI, USB 3.1 Gen1, headphone and audio ports.

The BenQ PD2710QC 100% sRGB and Rec. 709 monitor offers an impressive range of features that help creative professionals craft exceptional detail in stunning color. It's the world's first design monitor to include a USB-C™ Docking Station for MacBook and PC users, allowing designers to charge devices, transfer data, transmit audio and video and connect to the internet, all through the convenience of a single cable. Simultaneously delivering up to 61 watts of power to a laptop or mobile device, the 27" (2560x1440) IPS LED display's single 5-Gbps Super Speed USB-C connection powers its integrated hub and features multiple audio, video, network and USB ports, in addition to uncompressed crystal-clear 2K QHD video quality.

For graphic design creatives, the Technicolor Color-Certified 32" 4K UHD BenQ PD3200U monitor with workflow-efficient features will be on display. This creative canvas features 10-bit color depth color, 100% sRGB and Rec. 709, giving designers a wide, one-billion-color-accurate palette to meet their artistic requirements. The panel expands the working space and offers a wider viewing angle (178 degrees in both horizontal and vertical planes) with crystal-clear clarity at all angles. Three premium display modes are tailor-made for designers to easily configure settings to best fit their preferences, including a Dark Room Mode for dimmed environments, a CAD/CAM Mode for superior image contrast and an Animation Mode, providing 10 levels of display brightness to enhance details in dark shadows.

Showing for the first time at SIGGRAPH, photographers will enjoy BenQ's 27" SW271 4K UHD high dynamic range (HDR) monitor. Engineered for Adobe RGB color management accuracy and high dynamic range visualization, the SW271 ensures extraordinary clarity of fine details and textures for an optimal viewing and visual-intensive work experience. Outdoor and nature photography will never look more true-to-life thanks to the greater range of color reproduction for shades of blue and green, and HDR capability that allows the image to appear closer to what people see in the natural world. Complemented by 10-bit color depth, creative professionals can enjoy the smoothest color gradations with more than one billion colors. A USB-C port quickly transmits video and data, including 4K content, with only one convenient cable and performs hardware calibration with ease.

For photography professionals, BenQ will also showcase its 32" SW320 4K UHD HDR monitor, along with the award-winning 27" SW2700PT QHD display, — TiPA's Best Photo Monitor of 2016. Both the SW320 and SW2700PT offer 99% Adobe RGB, 100% sRGB and Rec. 709 spaces to deliver the most accurate color reproduction with the aid of easy-to-use tools for hardware calibration. The SW Series photography monitors offer unparalleled technology and have been built to reproduce images with the same precise detail in which they are captured, delivering true-to-life image quality.

More information on the full line of BenQ products is available at


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Editors' Note: To book a briefing with BenQ during SIGGRAPH 2017 (booth 1218), or for product review inquiries, please contact Veronica at 954-629-3302 or

About BenQ America Corp.

The BenQ digital lifestyle brand stands for "Bringing Enjoyment and Quality to Life," fusing lifestyle with technology, ease of use with productivity and aesthetic design with purpose-built engineering. It is this mantra that has made BenQ the No. 1-selling projector brand powered by TI DLP® technology in The Americas(1). BenQ offers an extensive line of visual display and presentation solutions that incorporate the latest technologies. The company delivers a broad range of Colorific™ projectors, ZOWIE eSports gear and monitors, interactive large-format displays, mobile audio products, cloud consumer products and lifestyle lighting for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability and aesthetics. Whether it's interactive projectors or digital whiteboards for conference rooms or classrooms, high brightness projectors for auditoriums or houses of worship, short-throw projectors for schools, 4K UHD projectors for home cinema, interactive flat panel displays for collaboration or digital signage screens for public spaces, BenQ continues to defy the limits of digital displays. The company's products are available across North America through leading value-added distributors, resellers and retailers. More information is available at

(1) Based upon CY2016 data from the Quarterly Projector Shipment and Forecast Report from PMA Research

About BenQ Corporation

Founded on the corporate vision of "Bringing Enjoyment and Quality to Life," BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers' lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, audio products, cloud consumer products, mobile communications and lifestyle lighting. Because it matters.

About BenQ Group

The BenQ Group is a $22+ billion powerhouse comprised of nearly 20 independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group's vast resources, broad R&D and distinct strategic strengths. By leveraging each company's vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of Bringing Enjoyment and Quality to Life. The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world's top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BenQ AB DentCare Corp., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., LILY Medical Corp. and Raydium Semiconductor Corp.


Media Contact:

Veronica Esbona


Tel: +1 (954) 392-6990



BenQ America Corp. Contact:

Jan Spence, Associate VP of Marketing & Branding

Tel: +1 (214) 778-6165