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BENQ LAUNCHES NEW ONLINE ESTORE MOST COMPLETE RETAIL OUTLET FOR BENQ PRODUCTS, ACCESSORIES, REFURBS

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08-20-2007

IRVINE, CA, August 16, 2007 – BenQ America Corp. announced today the grand opening of its much-anticipated online eStore at https://store.benq.us. For its eStore debut, the company has lined up several activities and campaigns to promote awareness and interest.

THE ONLY PLACE FOR ALL THINGS BENQ
Featuring the company’s full line of LCD monitors and DLP® and LCD projectors, the BenQ eStore uniquely stands out as the most comprehensive place for BenQ products sold in the U.S. Additionally, the eStore carries the market’s most complete line of accessories and parts. And because the online store is directly operated by BenQ, consumers can be confident in quality, reliability, service and authenticity.


EXCLUSIVE DEALS & STEALS
Shoppers of the BenQ eStore will enjoy many exclusive promotions and discounts not to be found anywhere else. For the month of August, the eStore is running an End-of-Summer Sale with discounts on their popular Commuter Series CP120c DLP® Projector, Home Cinema Series W10000 DLP® Projector and 24” widescreen FP241VW LCD display. Grand opening activities will also soon include drawings for fantastic BenQ products. Factory-inspected refurbished products and clearance items can also be found on the site.

GET FAST CASH WITH BENQ’S TRADE-IN PROGRAM
Starting August 25, consumers can cash in on their old monitors and projectors when they purchase a new BenQ LCD display or projector from the eStore. Consumers simply indicate their used product’s manufacturer, model and condition, and the Trade-In module provides an instant trade-in quote. Consumers then select their new BenQ product(s) for purchase and proceed through checkout. Within 24 hours of completing the online transaction, BenQ will e-mail the consumer a pre-paid shipping label and complete shipping instructions for their trade-in. Customers simply pack and ship their trade-in. A Trade-In check will be issued to the customer approximately 45 days after BenQ receives and inspects the trade-in, or after receipt and validation of the consumer’s proof of purchasing a new product from the BenQ eStore – whichever date is later. BenQ’s new Trade-In Program makes upgrading to the BenQ digital lifestyle even more affordable for today’s tech-savvy enthusiast.

And because BenQ is deeply dedicated to environmental responsibility, they are offering free recycling for used monitors and projectors that no longer have an aftermarket value. Consumers only have to pay a minimal shipping and handling fee. Complete terms, conditions and procedures of the Trade-In Program will be posted on the eStore site starting August 25.

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